Thu.Sep 15, 2011

The Marketing Industry

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You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those clients, and from how to continue to keep being creative to how to keep their teammates happy and engaged. It's not an easy business.

I’m Worried About Google Plus

Direct Marketing Observations

It’s no secret to most of us in the digital world that Google’s track record in trying to roll out socially infused applications is not good. I can’t even remember the last time I checked in at Google Buzz.

Trending Sources

Caring, Consistency, and the New Relationship Marketing

Convince & Convert

Jay: Hey, everybody. It’s Jay Baer from Convince & Convert. I’m joined. today by a very special guest, my pal Mari Smith , live from. San Diego. Jay: You are always awesome. You are always awesome. I want to see you all bummed out and sad sometime because no one has ever seen it.

6 Websites That Deserve Your Attention

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What is a Blog? I have no idea anymore. News websites now run on WordPress while Blogs tend to look a lot like news websites these days. Regardless, there are six online destinations that constantly grab my attention. If all else fails: Twitter whales, my Google Reader goes bust and I can't get any good links out of my friends and connections on LinkedIn , Facebook or Google + , I can always rely on these: 6 Websites That Deserve Your Attention (in alphabetical order): AdWeek.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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More Tips To Rock Customer Care

Diva Marketing Blog

Drum beat please. the winner of Becky Carroll's awesome book The Hidden Power of Your Customer is. Aimee Lucas ! " Becky chose the winner from comments dropped on her Diva Marketing interview post. Great interview check it out!). Aimee's comment rocks it out the most!" - Becky Carroll.

The evolution of social tools


Just out: a couple of articles about familiar social tools reinventing themselves. In this Forbes article about Posterous , we see the blogging platform (upon which associationTECH lives) narrowing its focus on to private photo sharing.

Why You Should Be Puzzling!

Engaging Brand

Milton Glaser, famous for his pop culture publicity and designing the iconic "I 'heart' New York campaign believes in the power of the puzzle. He explained in a documentary that the mind loves a puzzle. As a designer, marketer etc you can use puzzles as a tool to create brand engagement. . "A

Should You Give Up Writing Meta Descriptions?

Small Business Mavericks

Should you stop writing meta descriptions? Michael Martinez says you should. Here’s his reasoning for abandoning your meta descriptions: Trust me — there is nothing compelling about a meta description that a search engine chooses to ignore because it has moved the pointer a few degress further into the page. I’ll have to respectfully disagree with him even though I respect his knowledge, reputation, and his spirit. He’s wrong about meta descriptions.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Amped to Work on Give to the Max Day: Greater Washington

Geoff Livingston

Earlier today Give to the Max Day: Greater Washington was announced. This is a giving day for the metropolitan DC region on November 9 that is expected to raise $3 million and encourage well over 10,000 civic actions.

Blogosphere Trends + Using Infographics


Information graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely. Infographics can be anything from annotated maps, timelines, flowcharts, graphs, Venn diagrams, size comparisons, charts, or data presented with snazzy typography to a gorgeous amalgamation of several of these techniques. They add visual interest to your blog and are passed around more often than ordinary images or text.

NFL Week 2 Picks via Social Media

Jeff Esposito

Last Sunday was a great week to be a coach potato watching the NFL. The docket was filled with tough games to pick that made for some excellent viewing. For those of you just tuning in, I have decided to use Lithium’s Social Media Monitoring tool to use social buzz to create my picks for the season ( click here for a full methodology). In week one, this method I finished up Week 1 with an 11-5 record , not too shabby if I do say so myself.

Start a Magazine that Complements Your Blog … in 5 Steps


This guest post is by Deidra Wilson of They say that print is dead. That the Internet laid waste to the magazine rack at the airport. But that line of thinking has the good old boy driving the diesel pickup today behind the wheel of an electric car tomorrow. Print is, and always will be, alive and well. You blog, eBay, search for Thai food recommendations and interact online, but you will always read magazines. Have you ever considered adding a print arm to your digital empire?

A World Gone Social

Learn how companies must adapt to survive.

Brand ‘Oprah Winfrey’ Leads the Way in Social Media


Tweet Every brand has a distinct voice. The voice of the brand is determined by its brand identity and its persona. Those are the core principles on which you manage a community on social media.