Thu.Sep 15, 2011

Trending Sources

7 Ways to Turn Employees into Brand Ambassadors

Spin Sucks

Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful way to supplement traditional PR methods.

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Great Content Marketing Case: the Vocus Social Media Strategy Tool


Content is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app Vocus

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QR Codes: Effectiveness and Use

Spin Sucks

It’s Facebook question of the week time ! I’m coming to you from LA (again) today, but I recorded the video before I left, which is why you’ll recognize the background. It’s a QR code day, with questions coming from both Deb Evans and Jon Buscall. Deb asks: Facebook question for you: What’s the best way we could use QR codes for business as a service provider?

The Marketing Industry

Twist Image

You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those clients, and from how to continue to keep being creative to how to keep their teammates happy and engaged. It's not an easy business. It's a fun business (meaning: the work is important, but if we all screw up the next ad campaign, nobody dies - thankfully), but it's not an easy business. How involved are you in your industry and the associations that serve it?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Social Media For Multi Level Marketing

Social Media Network Marketing

Multi Level Marketing or Chain Marketing means that the sales persons are not only compensated for the sales that they make but also get the commission on the sales that their recruits or down-lines make. Multi Level Marketing is also popularly known as Network Marketing. In this format one person can do sales from their end as well as recruit a team of persons under them so that this team in turn makes sales. The top person who created this team earns from the sales of their down-lines as well. Have you considered having a Social Media Platform for Multi Level Marketing?

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WIWT launches and networks of shared interest

The Way of the Web

So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. I’m pretty sure I was just one of the many people that week who thought it would be a logical and great idea to open up posting outfits and connecting/sharing in a simple and easy way. So is WIWT any good? No, sorry.

10 Reasons Why I’m Going To Socialize West


What Rob Lowe, Todd Tweedy, San Francisco, Making Money and Social Media have in common. The short answer: “The powerful lineup and sheer diversity of timely topics covering the entire spectrum of social gaming, mobile, search and social all under one roof. Plus, the cool San Fran-based Rickshaw Bags case study.&#. #1. Much like my company’s approach – it’s about the results.

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More Tips To Rock Customer Care

Diva Marketing Blog

Drum beat please. the winner of Becky Carroll's awesome book The Hidden Power of Your Customer is. Aimee Lucas ! " Becky chose the winner from comments dropped on her Diva Marketing interview post. Great interview check it out!). Aimee's comment rocks it out the most!" - Becky Carroll. My thanks to everyone who particiapted. I love hearing people's stories. Three Tips To Rock Customer Care.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The evolution of social tools


Just out: a couple of articles about familiar social tools reinventing themselves. In this Forbes article about Posterous , we see the blogging platform (upon which associationTECH lives) narrowing its focus on to private photo sharing. Start-up Posterous, best known for its simple blogging service via email, has revamped the company around a new product called Posterous Spaces. Humanize

Why You Should Be Puzzling!

Engaging Brand

Milton Glaser, famous for his pop culture publicity and designing the iconic "I 'heart' New York campaign believes in the power of the puzzle. He explained in a documentary that the mind loves a puzzle. As a designer, marketer etc you can use puzzles as a tool to create brand engagement. . "A A puzzle activates a mind". Because people invest time working out a puzzle, they feel more connected.

Amped to Work on Give to the Max Day: Greater Washington

Geoff Livingston

Earlier today Give to the Max Day: Greater Washington was announced. This is a giving day for the metropolitan DC region on November 9 that is expected to raise $3 million and encourage well over 10,000 civic actions. The event is organized by Zoetica client Razoo, Community Foundation of the National Capital Region and United Way of the National Capital Area. This is certainly compelling work.

Blogosphere Trends + Using Infographics


Information graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely. Infographics can be anything from annotated maps, timelines, flowcharts, graphs, Venn diagrams, size comparisons, charts, or data presented with snazzy typography to a gorgeous amalgamation of several of these techniques. They add visual interest to your blog and are passed around more often than ordinary images or text. If you have a design background or are fortunate enough to have some artistic skill, you can create your own infographics from scratch.

A World Gone Social

Learn how companies must adapt to survive.

Should You Give Up Writing Meta Descriptions?

Small Business Mavericks

Should you stop writing meta descriptions? Michael Martinez says you should. Here’s his reasoning for abandoning your meta descriptions: Trust me — there is nothing compelling about a meta description that a search engine chooses to ignore because it has moved the pointer a few degress further into the page. I’ll have to respectfully disagree with him even though I respect his knowledge, reputation, and his spirit. He’s wrong about meta descriptions. It isn’t that the search engines use them for ranking purposes, but they do use them. On Bing, the No.

Word Of Mouth: Generosity and The Unexpected


Generosity is increasingly used as a word of mouth marketing tactic. Is there room in a business context for generosity that goes beyond the relational dimension and becomes the unexpected? Do you understand the needs of people if they are not expressed and detected? Generosity is the habit of giving freely without expecting anything in [.]. Connected marketing Social media marketing generosity social marketing tactic word-of-mouth

Start a Magazine that Complements Your Blog … in 5 Steps


This guest post is by Deidra Wilson of They say that print is dead. That the Internet laid waste to the magazine rack at the airport. But that line of thinking has the good old boy driving the diesel pickup today behind the wheel of an electric car tomorrow. Print is, and always will be, alive and well. You blog, eBay, search for Thai food recommendations and interact online, but you will always read magazines. Have you ever considered adding a print arm to your digital empire? Maybe you want to start a magazine that compliments your online business. The potential of print.

NFL Week 2 Picks via Social Media

Jeff Esposito

Last Sunday was a great week to be a coach potato watching the NFL. The docket was filled with tough games to pick that made for some excellent viewing. For those of you just tuning in, I have decided to use Lithium’s Social Media Monitoring tool to use social buzz to create my picks for the season ( click here for a full methodology). In week one, this method I finished up Week 1 with an 11-5 record , not too shabby if I do say so myself. That record was tied for first in the You vs. Social Buzz ESPN league. Chicago 10 , New Orleans 6. Cleveland 16 , Indianapolis 0. Kansas City 6, Detroit 10.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Brand ‘Oprah Winfrey’ Leads the Way in Social Media


Tweet Every brand has a distinct voice. The voice of the brand is determined by its brand identity and its persona. Those are the core principles on which you manage a community on social media. To demonstrate this, I thought it could be a good idea to take Oprah Winfrey as an example, since we all know what Oprah is all about. This shows well in her communication on Facebook and Twitter.