Wed.Aug 24, 2011

Trending Sources

The Secret Sauce of Online Community Building

Spin Sucks

Everyone always wants to know what is the secret sauce to building a community. Well, I’ll tell you. It’s simple, really. Stroke people’s egos. Seriously. That’s it. You’ve heard this from me before; it’s not a new concept. But it truly is the secret sauce.

Forget About SEO and Do This Instead for Traffic: Much More Effective and Quick Results

Techipedia: Tamar Weinberg

This is a guest post from Sunil Sajnani. I generate most of my revenues online through niche websites that I research, set up, optimize, market and leave on auto pilot.

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Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics.

How to Create an Editorial Calendar

Spin Sucks

Today’s post is written by Lisa Gerber. Last week Marijean Jaggers invited me to guest blog about A Day in the Life of a Chief Content Officer. I mentioned our editorial calendar spreadsheet which is pivotal to any content marketing strategy, and thus, my job.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

One Step Forward And Fifty Steps Back For Bloggers (And Society)

Twist Image

What year is this? Instead of treating Bloggers as if they're not capable of reporting the news or having journalistic integrity, why not just elevate the journalists that we deem as "worthy" to a more professional status? This way, we can both control the media and - at the same time - let organizations decide who they should give more media access to based on an ID card. Does it sound ridiculous? Does it sound like the year 2000 all over again? Guess again.

#measurePR with Marshall Sponder (Part II)

Waxing UnLyrical

Last week Marshall Sponder returned to the bi-weekly #measurePR Twitter chat. As I said when I wrote up his previous “appearance,&# this is someone who eats, lives, breathes measurement, and that always makes for a good guest.

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do.

Traffic Spikes and Traffic Ramps – Measuring What Matters


This is a guest post by Danny Iny , an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing, the definitive marketing training program for small businesses, entrepreneurs, and non-marketers. Traffic spikes are awesome!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Tim Ferriss Busted the Biggest Myth About Blog Success


This guest post is by Amy Porterfield of When it came to building my business with social media, I lived by the motto, “More is better.&# I applied every social media strategy I learned, stacking plan after plan and idea after idea. Then I read Tim Ferriss’ new book. And everything changed.

Getting closer

Josh S Peters

We’re getting closer to the final goodbye to Shuaism. The post 301 redirects are done as are the category and page redirects.

Vimeo 21

Gloomy Economy Results in Lowered Ad Spend Forecasts: An Opportunity?


We haven’t digested the financial crisis yet, and once again, we are faced with economic uncertainty, jumpy investors and extremely nervous stock markets. The reasons are different than last time and there is a big distinction depending on the region, but the shaky economic waters seem to have an impact on advertising spending already. Especially [.].

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What’s Trending @Twitter? [infographic]


Tweet. The social micro-blogging platform, Twitter, has become very popular. With it’s more than 200 million user accounts, people are constantly tweeting and more and more people are getting on board to join the conversation.

A World Gone Social

Learn how companies must adapt to survive.

Steve Jobs Breaks the No News Cycle

Geoff Livingston

Image by Annie Bannannie. Contrary to popular speculation, Steve Jobs is not dead, at least not yet. But it is hard to blame people for the dramatic belief that the icon’s end is near given his ongoing health issues and his weight loss.

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Starbucks launches city vs. city coffee competition


In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. I know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook.

What is Your Social Media Marketing IQ?


Tweet Like to know – keep on reading! Last 2 days, I had the pleasure of doing a workshop together with Mike Lewis at the Bring Dialogue Conference held in Strømstad, Sweden. Mike is the VP Marketing, at the Boston based company Awareness Inc.

Social and Entrepreneurs


As you will soon see in our Humanize book, one of the principles associated with social organizations is being decentralized. In the book, we talk about having a decentralized culture as a cornerstone of being open. Human organizations push the limits on a decentralized culture.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to be simple!

Engaging Brand

Creativity is a wonderful skill but when combined with simplicity then I really love it. I interviewed Todd Henry recently on The Engaging Brand podcast and he talked about how to keep that simplicity in your thinking and therefore your work. I have tweeted about this but I love a concept in his book, which brings simplicity home to you. He asks himself each day which side of the equation is he working to? Is he simplifying or complicating a situation. 1+1 = [[9 x 3]/3]/3] - 1.

What Do You Want People to Say About Your Blog? A Blog Branding Exercise


“A brand is what people say about you when you’re not in the room.&# —Jeff Bezos, Amazon Founder.

Why you need to C.H.A.T

Engaging Brand

Influence is defined as. "A A power affecting a person, thing, or course of events, especially one that operates without any direct or apparent effort". Notice the without any direct or apparent effort. That is why spamming, broadcasting, tweeting, blogging.none of them in themselves are influence just tools to gain influence. . Influence occurs when you are. C onsistent over time by consistently being present. H elpful over time by making their life better in some way.

Three Internet Marketing Tools That Play Well Together

Small Business Mavericks

Successful Internet marketers know you can’t stick to one tactic online and hope to succeed. You’ve got to try different things. But when you find something that works, don’t stop there. Add it to other tactics that work. Today’s post is a highlight on three online marketing tactics that have been proven to work over and over again for most marketers who try them. Those tactics are: E-mail marketing. Blogging. Social media. Let’s tackle these one by one.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Is Boston the worst city in America?

Jeff Esposito

This is a guest post from Anne Weiskopf. Within a two week span this summer, Boston was honored by GQ Magazine as being first in “ The 40 Worst-Dressed Cities in America &# and by two Michigan psychiatrists as “ The Least Friendly City &# in the country. So, what’s up Boston?

What the UK government could learn about using social media in times of crisis

Danny WhatMough

Tweet. As I’ve argued twice already in the last few weeks, the UK government attacks on the role social media played in the recent riots is scandalous.

If you’re in or near Nottingham tonight or Birmingham tomorrow…

The Way of the Web

You really, really should try and make it along to see the President and Founder of the Free Software Foundation , Richard Stallman speaking. He’s also in Edinburgh on August 26th and 28th. You can see more details via Stallman’s schedule on the FSF website. And if you’re not aware of who he is, just skim through the Wikipedia entry for starters.

Cartoon of the day

Jeff Esposito

Cartoon of the Day energy drink paul trap thatababy

Energy 4

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Three arguments to oppose government social media interference

Danny WhatMough

Tweet. Earlier this week I recorded a video podcast for PR Week looking at the PR impact of the government’s meeting this Thursday with Facebook, Blackberry and Twitter about the role these networks played in the riots. Stay tuned for the video, out tomorrow!