The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? Is it a Facebook and Twitter presence? A Blog? An internal social media strategy? A go to market strategy? Hiring a social media director? What should credibility look like for a brand in the not so new social space? Is it  accruing  a massive numbers of followers and fans? At what point is a brand legit in social media?

There is an old adage that goes like this-To get a job you need experience, with the response being… “but how can I get the experience without the job”? So how or when is a brand supposed to go about establishing credibility in social media? What does that look like? What is the line of demarcation for when a brand is accepted as being social. We need to ease up on the castigation of brands that move too slow in social media. Let’s let it marinate first. I know some will say if not now then when but…

At some point you were new to…