Wed.Apr 13, 2011

How To Get Results From Your Blogger Outreach Campaign


Bloggers are a unique breed. They are hard working, have extremely high ethics and can sniff out BS better than Columbo. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign.

Consolidate and Coordinate your Media

Buzz Marketing for Technology

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you.

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Trending Sources

Social Media’s Shocking Statistics

Harp Interactive

With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Expanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.

2 Gr8 2 B 4Got10: Will Texting Kill Language As We Know It?

Waxing UnLyrical

Guest post by Conway Wigg. My wife, Clare, is a linguist. One of the superstars in the field of linguistics is a man by the name of David Crystal. Image: Maggie Hannan via Flickr, CC 2.0. Mrs. Wigg is a big fan of the good Professor, and was always keen to hear him speak whenever he was in London.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Is Article Marketing the Way to Build Traffic to Your Blog?

Janet Fouts

Maybe not anymore.

B2B Social Media Gets Intimate

Social Media Marketing

The following is a guest post by @ericschwartzman. Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be.

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Join the Party in Desperados’ New Interactive YouTube Campaign


Tweet Desperados Tequila-Flavored Beer has earlier this month launched a new campaign called “ The Desperados Experience ”.

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When Should Brands Establish Credibility in Social?

Direct Marketing Observations

The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? Is it a Facebook and Twitter presence? A Blog? An internal social media strategy ? A go to market strategy? Hiring a social media director?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why I’ve Been Quiet Here: The Shortest Blog Post I’ll Ever Write

Viper Chill

After working away for weeks on a new product, I’m delighted (and relieved) to say that it is finally finished. I worked with one of my best friends who many of you here know – Diggy – to bring you what is the most definitive guide to building a popular and profitable blog.

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Is Amateur Hour Over?

Geoff Livingston

Image by Graymalkn. Cluetrain Manifesto Co-Author Doc Searls recently observed that the Web has moved from personalized postings and unique micro-publications to an over-commercialized web. Perhaps Searls point is indicative of a larger trend of amateurs losing power online.

Police and Social Media News site – SA Police

Laurel Papworth

How do services like the Police engage in Social Media and online communities? Well the South Australian Police force have released a social media news site. In some respects the Police site usurps crime beat reporting in newspapers by using only “if it bleeds it leads&# articles, as all the news is about crimes such as handbag snatchings.

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Did you notice the rules of marketing have changed?

PWB Marketing Blog

A World Gone Social

Learn how companies must adapt to survive.

Three Forces Driving Social Customer Support

Dave Fleet

We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media – the fact that you can’t just put “social&# in a bubble and expect it to perform without support from other media.

Did you notice the rules of marketing have changed? | PWB.

PWB Marketing Blog

New Search Engine For Vets | Small Business Mavericks

Small Business Mavericks

How a new search engine for veterinarians can increase the search rankings for local veterinary clinics

B2B Social Media: 4 Ways to Sell the Value to Management

Convince & Convert

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Interruption Marketing vs. Permission Marketing

The Social Media Incubator

When is the last time that an advertisement or marketer interrupted what you were doing? Think about your initial reaction – did you immediately brush off the message or person, or did you wait to see if it would be worth your time to

Blogosphere Trends + Effective Calls to Action


You might be saying, “I’m a blogger, not a sales person. I create content. Why would I need to worry about calls to action?” But if you are, I’d encourage you to adjust your thinking. Making money from your blog, growing your business, and getting readers to interact will be next to impossible if you can’t effectively motivate your audience to take action. Still skeptical? Take a look at Darren Rowse.

Thank You Economy, a Video Review

Jeff Esposito

This post includes a video, if you can’t view, please click here. Book Review Gary Vaynercuck thank you economy

Report Finds Social Media Engagement Drives Revenue

PWB Marketing Blog

The more deeply a company engages with social media, the more likely the company is to increase revenue, says a research study conducted by Altimeter and Wetpaint. Titled “The World’s Most Valuable Brands: Who’s Most Engaged‚” the report ranks the Top 100 global brands in terms of their social media participation. The report claims to show a statistically significant correlation between higher social media engagement yielding higher company revenue.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Cartoon of the day

Jeff Esposito

Cartoon of the Day


Are You Protecting Your Blog’s Most Valuable Asset?


This guest post was written by Neil Matthews of WPDude. Are you protecting one of the most valuable assets of your blog—your email list? The majority of us rigorously backup the content of our blog, but do we give the same thought to our email lists? Why back up your email list? “The money is in the list.&# is a mantra we often hear in Internet marketing circles, and we hear it so often because it is so true.