Tue.Mar 29, 2011

Clever QR Code Example: The World Park

Firebelly

Today’s YouTube Tuesday video shows a clever use of QR codes. The World Park campaign turned New York City’s Central Park into an interactive board game. You have to see it for yourself. Video URL: [link] ].

Successful Blogging for Small and Medium Businesses

Akamai Marketing

(Picture Credit : Maria Reyes-McDavis) So you want to start a blog? Or someone said you should so your considering it. Blogs for business are an outstanding tool for business

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Interview with Social Media Influencer: Karen Asoyan

Social Media Citizens

Karen Asoyan is the head of the Corporate Communications Department at MegaFon , one of Russia’s leading mobile operator, a company that unites 57 million customers across Russia.

Making It Plain… And Leaving It That Way

Waxing UnLyrical

Guest post by Shakirah Dawud. Ever heard the term “embarrassment of riches?&#. Lots of marketing communicators have something like that, but instead of riches, it’s words (so not like that at all, really). When we see a space for copy or content, we like to fill it with prose.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Art And Innovation Of Listening

Twist Image

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. In the past couple of years, things have changed as digital channels have evolved.

Non-Techie Guide to Social Media

Bare Feet Studios

Here are links and handouts for two of my recent speaking opportunities. I used the same bones of the presentation though one is geared to businesses and the other is geared to volunteers and nonprofit organizations. Both are targeted to the newbies who are thinking about social media use.

Check-in on Product Discussion and Get Rewarded on German Rating Site

Mindjumpers

Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”.

Does PR own social media? | Sherrilynne Starkie

Sherrilynne Starkie

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Can You Be Too Personal?

Small Business Mavericks

Online marketers have been saying for a long time that if you include personal messages in your social media, then you'll be received a lot better by your audience. In other words, don't be such a fuddy duddy

How to Find Content for Your Blog

Bill Hartzer

I was just looking at the WordPress dashboard for my blog and noticed that I have written 587 blog posts (this is the 588th blog post to be exact) and 31 pages of content (well, that’s 31 articles that I have posted here on my blog).

8 Strategic Blog Home Pages that Draw Readers Deeper

ProBlogger

This guest post is by The Blog Tyrant. One of the hardest tasks a blogger can face is getting readers to stick around. In actual fact, its one of the most important things you’ll ever learn to do.

The Dark Side of Viral Content

Direct Marketing Observations

Black to beat Bieber for YouTube’s most hated… via Know Your Meme. This is your brain on Rebecca Black. By Helen A.S. Popkin.

Meme 11

A World Gone Social

Learn how companies must adapt to survive.

The Unsexy Truth about Finding Traffic for Your Blog

ProBlogger

Last week I tweeted that I’d not checked my Google Reader account in a month. Well, it turns out that I’m not the only one. Within minutes, I started getting tweets back from others saying that they rarely check their RSS feeds any more. Instead, people were finding content from other sources including: Twitter. Facebook. Paper.li. email subscriptions. apps (some drew in RSS feeds, but others were recommendation engines). The decline of RSS?

3 Tips to Ensure You NEVER Have to Change

Engaging Brand

I hate the word change with a passion, because change tells me that the company, the person, the brand.the whatever is not evolving. Change programs are a testimony to poor leadership.

Social Media Turns Tie Games Into Brand Wins

Convince & Convert

Let’s not lose our minds, okay? Sure, social media is transformative, because it changes the company to customer relationship from its historical “master and servant&# to something closer to “peer to peer.&#

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Cartoon gambling hertz

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.