Wed.Mar 23, 2011

9 Ways to be more visible in social media

Janet Fouts

So you built a new blog , set up a Facebook page and started tweeting and STILL you’ve got virtually no friends? You’re not alone. It used to be that a tweet would be noticed by your friends and shared fairly quickly.

Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?

Trending Sources

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Its hard to keep up with all the books coming out about social media for business. There are so many layers to this topic that entire (worthy) books have been

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs?

Tools 67

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Social Organizations Are Patient


Quick. We need more members. Go do social media and get me some. I don’t ever here this stated verbatim, but I hear the theme frequently. And you can swap out “members&# with words like profits, donations, revenue, growth, innovation, good employees, and a host of other terms.

Maroon 5?s Live Interactive Session – 5 Hours Left


Tweet So. The Coca-Cola and Maroon 5 session is still live for about 5 hours more! The song has taken a great form – with help of the fans inspiring tweets. Fans from more than 115 countries have been contributing in all kinds of ways.

The WordPress Comment System, Plugins and Moderation


After clearing out around 2,500 pending comments and over 3,000 spam comments, I thought it was time to do a little update post on how I do comment moderation and otherwise determine what comments to approve or delete. The Overall Commenting Picture.

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

The Packers dominated teams using the Lombardi Sweep, but few teams had the talent to run it as effectively. “That’s easy – even I could do that!&#. Really? Could you? How many times have you been watching a game and said that about that highlight catch that you saw on Sportscenter?

Team 26

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Top 5 Slideshare Marketing Tips

Convince & Convert

Guest post by Kristina Allen , Online Marketing Manager at ion interactive , the makers of the LiveBall marketing optimization software. One of my favorite social marketing activities right now is creating Slideshare presentations. Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint. I really love creating short (read: easily consumable) but informative Slideshares ( view example ) and then socializing them with my networks.

Anti-Social Media-The Anonymous Comment

Direct Marketing Observations

The new iteration of the 4th estate is represented online with gusto. Outlets such as MSNBC and Scripps insist on traveling at hyper speed with us on the information super highway. They have embedded the social tools and capabilities into their new web sites to allow us to have a voice.

As Journalism Weakens, the Fifth Estate Strengthens

Geoff Livingston

Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! The weak economy and the evolution of Internet media have done more to shake up traditional journalism than any other events in the past 60 years.

How To Increase Your Twitter Followers | Small Business Mavericks

Small Business Mavericks

Some tips for small business owners to grow your Twitter follower list and keep your tweets interesting

A World Gone Social

Learn how companies must adapt to survive.

Social Media Highlights: Tips, Best Practices & Infographics


Tweet Once again, it’s time to take a look back at the most popular blog posts from around the last month.

What does Viral look like?

Direct Marketing Observations

Do you know who Rebecca Black is? Rebecca Black is a 14 year old singer. She started attracting attention this month after a single she recorded and produced was released on YouTube and iTunes.

Which is more popular, Amazon or it’s Kindle?

Josh S Peters

I’ve been doing some research for a client recently and looking at some top performers in eCommerce which is when I came across Amazon’s rather extensive network of Facebook Fan pages. I’ve also found 2 twitter accounts and 2 YouTube accounts, but Amazon doesn’t make it easy.

Hot off the Press

PWB Marketing Blog


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Is Advertising Revenue Dead as a Blogging Income Stream?


Earlier in the week I observed a conversation between two Internet marketing bloggers on Twitter which grabbed my attention. The topic of conversation? Monetizing blogs by selling advertising directly to advertisers. Their conclusion on the topic? It’s a dead and obsolete method of making money. It was a fascinating conversation to observe.

CPM 10

Hot off the Press | PWB Marketing Blog

PWB Marketing Blog

How to Create an Instant Yes


This guest post is by Goddess Leonie of Over the last three years, I’ve launched fifteen rounds of ecourses, four meditation kits, and two workbooks. It’s been a delicious combination of spectacular, exciting, and exhausting. The thing about my business is that I adore creating new products. I love love love helping people. I need to make it as profitable as possible so I can support my sweet family and keep doing this thing that I love.

Android Apps I can’t live without

Jeff Esposito

A short time ago, I was in the heart of Austin with countless others navigating all that was South by Southwest. During which, I realized that my Android was much cooler than I previously thought. Now I am usually minimalist when it comes to these things, but below are four that I’d be lost without. Foursquare – Like many folks, I have been anxious to see which location-based application would come out as the clear leader in the space.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What Marketers Can Learn From Charlie Sheen

PWB Marketing Blog

Charlie Sheen seems to know a thing or two about marketing. Take a close look and you’ll see an odd brilliance to his wacky madness. Marketers can learn a few things from Charlie Sheen to help spruce up your marketing efforts. Create a spectacle.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Bad Idea BC Cartoon


5 Pitfalls of Democratisation

Engaging Brand

Democratising seems to be a word which is used all over the web, yet often not within the internal structures of businesses. The more I see people 'democratising' the more I believe that a misunderstanding of its meaning is rife within leaders of the business world. Democratising is not abdicating. Democratising is not opening up a little, hoping that people won't realise what you still keep to yourself.

Hot off the Press - PWB Marketing Communications

PWB Marketing Blog

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Royal Wedding – There's an App for That!

The Social Media Incubator

Are you wishing you were able to stay updated on up-to-the-minute news on the royal wedding of Kate Middleton and Prince William? If you have a smart phone, you're in luck! The Star Tribune reported that there is a new application

Work 2.0 and the Challenge of Work vs. Personal - a GRAMA Proposal

Stay N' Alive

I've worked for many companies, large and small, and consulted for others and they have all had the same problem, particularly the large ones. It's the CIO's dilemma.