Wed.Mar 23, 2011

Trending Sources

Facebook Is Becoming Walmart

Spin Sucks

One of the things I love about Europe (ok, France in particular) is the food shopping. They still go to the marché in Europe, an open street market, and buy meat from the boucherie, bread at the boulangerie, and cheese from the fromagerie. It’s worth it to go out of your way and make your purchases from people who are passionate about what they are doing. I love Facebook.

9 Ways to be more visible in social media

Janet Fouts

So you built a new blog , set up a Facebook page and started tweeting and STILL you’ve got virtually no friends? You’re not alone. It used to be that a tweet would be noticed by your friends and shared fairly quickly. That was before there were 90 million tweets per day and 60 million Facebook status updates a day. Nowadays I’d say the shelf-life of a tweet is more like 2 minutes.

Is Happiness the Same As Being Dumb?

Spin Sucks

Are happy people dumb? I just read that phrase in a Harvard Business Review blog and was offended. Because I’m happy. And I’m not dumb. But, of course, it enticed me to read on. The blogger, Shawn Achor , says, These sentiments are not uncommon. I believe we have a cultural assumption that happy people are anti-intellectual, delusional, or shallow. Here’s part of the problem.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. News can travel extremely fast through social media.

Tools 67

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Are You A Leader Or A Manager?

Waxing UnLyrical

Guest post by Shanan Sorochynski. A big part of my job is tied to supporting our university’s leaders. But I’ve never stopped and thought about what leadership really is. Fortunately, the faculty, staff and students are always around to enlighten me. Image: Denis Collette. !!! via Flickr, CC 2.0. I thought all managers were leaders. Apparently not. Social media practitioners are hybrids.

Social Organizations Are Patient


Quick. We need more members. Go do social media and get me some. I don’t ever here this stated verbatim, but I hear the theme frequently. And you can swap out “members&# with words like profits, donations, revenue, growth, innovation, good employees, and a host of other terms. It’s like we’re tired of hearing how awesome social media is. Why isn’t it working for us?

On the eve of Twestival 2011 | Sherrilynne Starkie

Sherrilynne Starkie


What Type Of Advertising Has The Most Influence?

Twist Image

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most Influential , that would make any Digital Marketing professional raise an eyebrow (or two). "According to Deloitte 's fifth edition 'State of the Media Democracy' survey, 71% of Americans still rate watching TV on any device among their favorite media activities. And, nearly three-quarters of American consumers are multitasking while watching TV. 61% of U.S.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

As Journalism Weakens, the Fifth Estate Strengthens

Geoff Livingston

Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! The weak economy and the evolution of Internet media have done more to shake up traditional journalism than any other events in the past 60 years. Online news is now surpassing almost every media form in the United States with the exception of local TV, according to Pew. This has not been a pretty evolution to watch.

The WordPress Comment System, Plugins and Moderation


After clearing out around 2,500 pending comments and over 3,000 spam comments, I thought it was time to do a little update post on how I do comment moderation and otherwise determine what comments to approve or delete. The Overall Commenting Picture. Let’s start with the overall picture of what your comment will look like on Kikolani, starting with the comment form. Dofollow. KeywordLuv.

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

The Packers dominated teams using the Lombardi Sweep, but few teams had the talent to run it as effectively. “That’s easy – even I could do that!&#. Really? Could you? How many times have you been watching a game and said that about that highlight catch that you saw on Sportscenter? This same thinking unfortunately, also carries over to the business world.

Top 5 Slideshare Marketing Tips

Convince & Convert

Guest post by Kristina Allen , Online Marketing Manager at ion interactive , the makers of the LiveBall marketing optimization software. One of my favorite social marketing activities right now is creating Slideshare presentations. Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint. I really love creating short (read: easily consumable) but informative Slideshares ( view example ) and then socializing them with my networks. The presentations have been very effective content marketing pieces for me, and they can be for you as well. Include a call-to-action.

A World Gone Social

Learn how companies must adapt to survive.

Anti-Social Media-The Anonymous Comment

Direct Marketing Observations

The new iteration of the 4th estate is represented online with gusto. Outlets such as MSNBC and Scripps insist on traveling at hyper speed with us on the information super highway. They have embedded the social tools and capabilities into their new web sites to allow us to have a voice. We can now weigh in on virtually anything on their websites with our thoughts and words. We have to be babysat.

Social Media Highlights: Tips, Best Practices & Infographics


Tweet Once again, it’s time to take a look back at the most popular blog posts from around the last month. This time, I have chosen the two most popular posts giving tips on how to navigate in social media, the two most popular cases that can be inspiring best practices for companies and brands – and of course also two of the most popular infographics that we have posted on our blog.

How To Increase Your Twitter Followers | Small Business Mavericks

Small Business Mavericks

Some tips for small business owners to grow your Twitter follower list and keep your tweets interesting

What does Viral look like?

Direct Marketing Observations

Do you know who Rebecca Black is? Rebecca Black is a 14 year old singer. She started attracting attention this month after a single she recorded and produced was released on YouTube and iTunes. The song’s video was uploaded to YouTube last month and received roughly 1,000 views in the first month. No big deal right? Then something happened. The video went viral. Really viral.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Which is more popular, Amazon or it’s Kindle?

Josh S Peters

I’ve been doing some research for a client recently and looking at some top performers in eCommerce which is when I came across Amazon’s rather extensive network of Facebook Fan pages. I’ve also found 2 twitter accounts and 2 YouTube accounts, but Amazon doesn’t make it easy. They don’t have a nice list of all their social properties anywhere I could find. The Fans.

Is Advertising Revenue Dead as a Blogging Income Stream?


Earlier in the week I observed a conversation between two Internet marketing bloggers on Twitter which grabbed my attention. The topic of conversation? Monetizing blogs by selling advertising directly to advertisers. Their conclusion on the topic? It’s a dead and obsolete method of making money. It was a fascinating conversation to observe. They gave some solid-sounding reasons for their conclusions, including: There’s been a decrease in the budgets that companies are putting into marketing (due to the economy). The economy: rebounding more strongly for online advertising?

CPM 10

Hot off the Press

PWB Marketing Blog


How to Create an Instant Yes


This guest post is by Goddess Leonie of Over the last three years, I’ve launched fifteen rounds of ecourses, four meditation kits, and two workbooks. It’s been a delicious combination of spectacular, exciting, and exhausting. The thing about my business is that I adore creating new products. I love love love helping people. I need to make it as profitable as possible so I can support my sweet family and keep doing this thing that I love. But, oh gosh, I was so, so tired of launching products endlessly to reach my income goals. All that marketing. Yes.&#. Write.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Hot off the Press | PWB Marketing Blog

PWB Marketing Blog

Android Apps I can’t live without

Jeff Esposito

A short time ago, I was in the heart of Austin with countless others navigating all that was South by Southwest. During which, I realized that my Android was much cooler than I previously thought. Now I am usually minimalist when it comes to these things, but below are four that I’d be lost without. Foursquare – Like many folks, I have been anxious to see which location-based application would come out as the clear leader in the space. Going in to the conference, I was expecting big things from Gowalla and SCVNGR, unfortunately for them foursquare 3.0

What Marketers Can Learn From Charlie Sheen

PWB Marketing Blog

Charlie Sheen seems to know a thing or two about marketing. Take a close look and you’ll see an odd brilliance to his wacky madness. Marketers can learn a few things from Charlie Sheen to help spruce up your marketing efforts. Create a spectacle. Do you remember that one car commercial showing interior and exterior views of the car? Probably not. These bland commercials are a dime a dozen.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Bad Idea BC Cartoon


8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Pitfalls of Democratisation

Engaging Brand

Democratising seems to be a word which is used all over the web, yet often not within the internal structures of businesses. The more I see people 'democratising' the more I believe that a misunderstanding of its meaning is rife within leaders of the business world. Democratising is not abdicating. Democratising is not opening up a little, hoping that people won't realise what you still keep to yourself. Democratising does not mean you have no role, it just means your role changes from the controller to the facilitator. Filtering is not censoring, filtering is creating value.

Hot off the Press - PWB Marketing Communications

PWB Marketing Blog

The Royal Wedding – There's an App for That!

The Social Media Incubator

Are you wishing you were able to stay updated on up-to-the-minute news on the royal wedding of Kate Middleton and Prince William? If you have a smart phone, you're in luck! The Star Tribune reported that there is a new application

Work 2.0 and the Challenge of Work vs. Personal - a GRAMA Proposal

Stay N' Alive

I've worked for many companies, large and small, and consulted for others and they have all had the same problem, particularly the large ones. It's the CIO's dilemma. How do you protect your organization and your customers while still trying to give your employees the liberty to do the best job they can with the tools they have? This problem especially rings true in a Work 2.0 In a Work 2.0

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.