Tue.Jul 09, 2019

Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog

Firebelly

Grab your sunglasses because these sun-sational blogging tips are about to bring the heat. Blogs play a major role in boosting your website’s search engine optimization. The more value you bring to people via your blog, the more you can position your brand as a thought leader in your industry.

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Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions

Social Media Today

Instagram is adding some new measures to help stamp out on-platform bullying, including new automated comment warnings and the capacity to restrict selected users

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Social Media Experts Share the Instagram Stories Stat They Love Best (and Why You Need to Know It, Too)

agora pulse

Instagram Stories are crazy-popular right now. Brands are cranking them out at an almost frenetic pace—but not everyone’s measuring just how those Instagram Stories are really doing.

New Report Finds Instagram Engagement Rates are In Decline

Social Media Today

A new report has suggested that overall engagement rates on Instagram posts are declining, which could be a consideration for brands

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

FSA ID

SocialFish

Why you need to have an FSA ID. An FSA ID refers to a username and password that is used to access Federal student aid websites e.g. StudentLoans.gov and fafsa.gov. You can also use it on the myStudentAid mobile app.

How Often Should You Be Refreshing Your Social Ads?

Likeable

Conventional wisdom has it that the shelf life of social advertising is quite short—so how frequently you should swap out your social ads really depends.

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More Trending

6 best Twitter analytics tools

Unmetric

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI.

Transunion Dispute

SocialFish

TransUnion is one of the top credit bureaus in the country. It is the youngest of the big “three” companies, and also the smallest, even though it has a database of more than 1 billion consumers.

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You're A Bad Mom for Running A Business

Forbes Social Media

And other lies we’ve been told. A few years ago, I attended a tech conference for women. One of the title sponsors was asked to say a few words. She just had a baby and came up holding her sleeping newborn. She gave her speech while gently swaying and patting that sweet baby’s bottom

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

What is social proof? To put it simply, it means relying on the wisdom of others when making a decision. Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Filmed "Tailgating" Standoff Prompts Calls For Removal Of YouTube Executive

Forbes Social Media

Another video of a white person unjustifiably calling the police on a black person has gone viral, and it poses a particular challenge for YouTube as 2019 continues to test the company's commitment to its values both internally and on its platform

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Under the Influence - 84 Influencer Marketing Stats [Infographic]

Social Media Today

Have you considered the potential of influencer marketing for your business? Check out this collection of influencer marketing stats and insights

Confirmed: New Google Photos Features Coming Soon

Forbes Social Media

Google has confirmed several new features for the popular Cloud-based photo service

5 Crucial Ingredients for a Tremendous Content Marketing Strategy [Infographic]

Social Media Today

Looking to improve your content marketing process? Ensure you cover off on these key elements

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Were Social Media Platforms So Unprepared For 'Fake News' And Foreign Influence?

Forbes Social Media

Silicon Valley is still at the end of the day ruled by technologists guided by technological determinism and who lack the adult supervision and diversity of viewpoints to understand the existential ways in which society shapes their platforms and harnesses them for bad as well as good

How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content. Before we get into these tactics, here is how UGC is incorporated within an inbound-aligned company. Inbound Strategy and UGC. Each stage of the inbound methodology is aligned with how buyers research, connect with and buy from organizations. . UGC has a place within each stage, and within each stage, there are tactics and tools that enable you to provide social proof to your buyers. Here are the three stages and corresponding tools of the inbound methodology. These are general guidelines, and your organization may be using different tools and tactics based on your company’s goals and customers’ preferences. By understanding the tactics involved in each stage, you can map out elements of UGC according to your customers’ buying process. Mapping Out Your UGC. Before you think through how you are going to promote your UGC, take an inventory of it. Use this table to map out the types of UGC you have at your disposal to use across your website, social channels, email, ads, conversational content, or other branded content: Marketing Stage. Attract. Engage. Delight. Content Format. – Educational guest blog posts from your customers . – User-generated videos from your last event/conference. – Testimonials. – Instagram posts from your customers. – Customer quotes . – Customer success stats. After mapping out your content, you’ll be in a solid position to integrate it into your day-to-day processes. Integrating UGC into Your Processes. Here are two methods to help your team operationalize UGC: Templatization: When your agency, bloggers, or web copywriters sit down to complete a project, how have you made it simple for them to incorporate UGC? How are the UGC requirements mapped out for them to incorporate it into your website? Through a simple field in your web copy or blogging templates, you can provide them with a link to your UGC that is clearly mapped out by your Buyer’s Journey stage. The ultimate goal is to make it as seamless as possible for your team to add UGC into your web copy or editorial content. CMS integration: How easy is it for your team to showcase UGC on your site? Tools such that enable dynamic content display in both your website (and other marketing initiatives) can make it a breeze for your web team to bring your UGC to life. One of the biggest mistakes we see in this area is brands inability to add a bit of polish to their UGC. If your customers are providing quotes, images, or mentions on social, then make sure they stand out on your website and don’t appear to be an afterthought. UGC shouldn’t be something that only your social team is responsible for. Social credibility plays a powerful role in moving your prospects through each stage of the buyer’s journey. By mapping out your UGC, updating your content creation process, and adding UGC modules/tools in your CMS, you’ll be well on your way to extracting more value from your customers’ word of mouth. PAUL SCHMIDT is a senior strategist at SmartBug Media. He works with clients on SEO, analytics, lead generation, sales enablement, customer success, and inbound marketing strategy. He previously worked at HubSpot, helping develop inbound strategies for more than 200 clients. His past clients include Travelers Insurance, Unilever, and the SABIAN Cymbal Company. Paul studied percussion in Las Vegas and got his MBA in marketing in Boston. The post How to Incorporate UGC Into Your Inbound Marketing Strategy appeared first on The Pixlee Blog. Brand Marketing

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In Our Rush To Combat "Fake News" We Are Heading Towards Orwell's 1984

Forbes Social Media

In our rush to combat digital falsehoods, we have rushed headfirst into our Orwellian future

News 75

The Power of the Employee Influencer [Infographic]

Social Media Today

Are you utilizing employee advocacy in your digital marketing program? This infographic outlines why you should be

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

WarnerMedia's HBO Max Brings 'Friends' And Yet More Cable Content To A New Streaming Network

Forbes Social Media

When we first learned that Friends would be leaving Netflix some time in 2020, the collective freak out among millennials and generation X was near deafening. Now it's landing on HBO Max from WarnerMedia

Can AI Think Ethically? [Infographic]

Social Media Today

With artificial intelligence and machine learning infiltrating more and more aspects of daily life, its worth considering how such processes are constructed, and what that means for the future