Thu.Nov 01, 2018

Top Five: What do Facebook’s growth numbers mean?

Sherrilynne Starkie

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Now publish directly to LinkedIn with Vimeo.

New Report Highlights the Importance of Brand Awareness in SEO

Social Media Today

A new study has found that brand familiarity may be a bigger SEO factor than page ranking, which points to the need for a broad-based digital marketing approach

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How to Use Facebook’s New Video Creation Kit

agora pulse

It’s no surprise that video is a popular format of content on Facebook. It seems that every other post on Facebook is a video and with the launch of Watch , Facebook continues to push video content front and center.

Video 170

Facebook Updates Pixel Data Sharing Process, Announces Advanced Instagram Analytics Beta

Social Media Today

Facebook has announced two analytics updates, both designed to provide more transparency into how your online efforts impact offline results

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Has the Move to 280 Characters Changed Twitter?

Socialmedia.biz

A year ago, Twitter expanded its tweet limit from 140 to 280, doubling the amount of characters that could be used in a single tweet. When Twitter announced the change, many were worried that it would change the platform too much and tweets would just become too wordy.

More Trending

Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)

Buffer Social

Repurposing your content across channels is a great way to get the most from your social media strategy. However, sometimes, certain channels will perform better than others. When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5

18 Email Design Tips for More Effective Email Marketing Campaigns [Infographic]

Social Media Today

What are the key elements of an effective email marketing message? Check out this infographic

The Productivity Secret of Highly-Effective Entrepreneurs

Rebekah Radice

If you’re like most entrepreneurs, you spend a great part of your day with back to chair staring into a computer screen. In fact, I bet that as you’re reading this, you’re hunched over your desk, where you’ll likely spend the next several hours.

Facebook Publishes New Report on the Brand Potential of Stories

Social Media Today

With Facebook looking to further align itself with Stories, the platform has released a new report which examines how Stories can benefit businesses

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Inspirational Nonprofit #GivingTuesday Fundraising Campaigns

Meltwater

3 Inspirational #GivingTuesday CampaignsWe're approaching one of the busiest (and most exciting) times of the year where nonprofit organizations gear up to end their fundraising efforts on a high note. While… Read More >>>. PR & Comms

Facebook Expands Breaking News Tags, Brings Local News Update Module to More Regions

Social Media Today

Facebook has announced the expansion of both its 'Breaking News' tags and its local news update option

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Top 30 Diwali Social Media Posts

Unmetric

Diwali is the festival of lights. If you want your Diwali campaign to really spark engagement, you need all the ideas you can get.

Pinterest Rolls-Out New Carousel Ad Format, Providing Expanded Brand Opportunities

Social Media Today

Pinterest is rolling out a new carousel ad format - just in time for your holiday campaigns

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Taylor Swift, Snapchat, And Millennial Marketers Are Changing The Political Game

Forbes Social Media

Taylor Swift, Snapchat, and millennial marketing tactics have helped to increase voter registration and turnout. Learn why voter registration is at an all-time high by tapping into influencers, ephemeral content, and personalized communications

Google Updates Hotel Search Experience on Desktop

Social Media Today

Google is bringing its advanced hotel discovery and connection options to desktop after seeing success with them in its mobile app

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The Immigrant Who Died Defending A Rape Victim

Forbes Social Media

Patricio Salazar gave his life to defend a woman being attacked on the street. No one seemed to notice this hero was an immigrant

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Are Short Video Clips Making a Comeback Through Tik Tok?

Social Media Today

Music video clip app Tik Tok is growing in usage, and may become a more significant social media consideration

Video 137

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Russian Trolls Used Islamophobia To Whip Up Support For Brexit

Forbes Social Media

Russian trolls have been focusing on stoking up anti-Islam sentiment in the UK, a study of nine million tweets has revealed

Twitter Releases Major Events Calendar for November to Help with Strategic Planning

Social Media Today

Twitter has released its latest major events calendar, highlighting all the key dates of note in November 2018

#235: How To Identify Your Ideal Customer Avatar

Amy Porterfield

Intimately understanding your ideal customer is the key to your success and impact Have you ever sat down to write a blog post, create an outline for your podcast or video show, and you just froze? Not because of fear or imposter syndrome, because those are 100% real, too. Instead, you froze because you just didn’t […]. The post #235: How To Identify Your Ideal Customer Avatar appeared first on Amy Porterfield | Online Marketing Expert.

WhatsApp's Planning to Roll Out Ads in WhatsApp Status

Social Media Today

WhatsApp has confirmed that it will soon be bringing ads to WhatsApp Status, the app's variation of Stories

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Twitter's Top Content Blackbird Pushes Ad Revenues to New Highs

Forbes Social Media

The inability for Twitter to make money has definitely changed since its posted four profitable quarters, following Kay Madati, Head of Content Partnerships coming onboard. His strategy of partnering with pre-existing content providers to build awareness for things users care about is paying off. NYSE:TWTR NYSE:FB NYSE:SNAP NASDAQ:GOOG

Twitter Updates Tweet Reporting Options to Cover More Specific Issues and Concerns

Social Media Today

Twitter has updated its tweet reporting options, which will now enable users to provide more details on the nature of the issue

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Facebook Late To Lip-Syncing Micro-Video Trend

Forbes Social Media

Facebook will create meaningful connections with. selfie lip-syncing video apps

6 Tips for Creating Ultra-Shareable Blog Content for Social Media

Social Media Today

Social shares can significantly increase brand visibility and blog traffic to your company website. Here's how you can make sure your blog posts ultra-sharable

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Why Mentions and Tags Rule Instagram for Businesses

Pixlee

Hashtags used to be the king of Instagram, but if your brand is ignoring tags and mentions, you’re missing a big piece of the IG puzzle. Brands that encourage mentions and tags over hashtags are more likely to increase quality interactions with actual customers and prospects that are more likely to buy.

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Instagram Rolls Out New Option to Share IGTV Content in Stories, Begins Testing 'Promoted Stories'

Social Media Today

Instagram is adding a new way to share IGTV content, and is testing a new option to promote your Instagram Stories

Twitter Launches Test of New Button to Switch Between Chronological and Algorithmic Timeline

Social Media Today

After promising it last month, Twitter's now launching a new test of an easy switch between chronological and algorithm-defined timelines

Twitter's Launched an Updated Tweet Compose Option on iOS

Social Media Today

Twitter has launched a new tweet compose option for iOS, which is aimed at encouraging more active tweet engagement