Wed.Aug 08, 2018

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Top five: The ethics of kids and tech

Sherrilynne Starkie

My Top Five weekly round up of must-know social media news! It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Enjoy! 1. How Facebook handles breaking news and its life cycle. Facebook is working with news publishers to develop a new way to capture breaking stories and track them through the longer news cycle.

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How to Add a Contact Form to a Facebook Canvas

Jon Loomer

Facebook Canvas provides advertisers the ability to create a fullscreen experience that keeps potential customers on Facebook ( see examples here ). They can then get creative by building an experience based on components of video, images, text, CTA buttons, product feeds, and more. And now they can also add a contact form. Experienced advertisers will recognize these contact forms as being a repurposing of lead ad forms , which allow marketers to collect contact information from potential custo

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Why Businesses Can't Afford to Ignore Pinterest for Traffic and Engagement

Social Media Today

If your brand isn’t using Pinterest to boost traffic and engagement, it's worth another look - here's why.

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How to use social data to build the perfect customer onboarding material

Audiense

This is a guest blog written by Anand Srinivasan, founder of Hubbion. Businesses spend thousands of dollars each year in customer acquisition. Yet, as a number of studies show, the average conversion rate is just under three percent for the most part. A major reason for this is the disconnect between what customers want and what they get.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google Adds New Tools to Data Studio to Improve Presentation Options

Social Media Today

Google has added some new presentation and collection options to Data Studio, providing additional options for building data-based reports.

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Oktopost-HubSpot Integration: Enrich your Marketing Campaigns with Social Engagement

Oktopost

It’s official, Oktopost has joined the HubSpot ecosystem as a Connect Certified Partner, supercharging the Oktopost-HubSpot integration. Together, Oktopost and HubSpot will help B2B marketers leverage social engagement data to build meaningful relationships with prospects and customers across email, website, and phone conversations! To give some context, this article will walk you through the following sections: […].

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Premier League Social Media Accounts Analysed In-depth

Quintly

The Premier League is the most watched football league in the world and a global marketing phenomenon. Therefore, it’s not really surprising that its 20 football clubs have supporters all over the world. They show their admiration for their favorite club not only in the football stadiums and living rooms around the globe, but also on social media. Especially, the huge followership on social media was reason enough for me to take a deeper look into the social media performance and digital marketi

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Facts & Stats to Help You Create Awesome Instagram Content

Social Media Today

What do you need to know to be successful on Instagram? Here are a few important stats and facts to help you understand what your Instagram audience is looking for.

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10 Pinterest Statistics Every Marketer Should Know [Infographic]

Social Media Today

Pinterest drives significantly more purchase behavior than other social platforms. Have you considered where pins may fit into your social marketing strategy?

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10 Key Elements of a High Quality Website [Infographic]

Social Media Today

Looking to improve your SEO performance? Check out this listing of key tips.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Content Power Play [Infographic]

Social Media Today

LinkedIn has published a new infographic which highlights the importance of sales and marketing teams working together on content.

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