Thu.Jul 26, 2018

8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

Guest Post by Brandon Andersen. 90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you.

The Top 5 KPIs Online Marketers Need to Track and Improve [Infographic]

Social Media Today

Are you tracking the right KPIs to ensure you maximize your digital marketing performance

Facebook’s New Ad Transparency Feature: What Marketers Need To Know

agora pulse

In the wake of the Cambridge Analytica scandal and in a bid to be more transparent with its users, Facebook has launched a new ad transparency feature that lets you see all of the ads a page is running.

5 Tips on How to Improve Your Twitter Video Efforts [Infographic]

Social Media Today

Twitter has released a new listing of tips on how to boost your Twitter video performance

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Strategies of Top US Universities


Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid


A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal… Read More >>>.

Facebook Q2 Numbers: User Growth Slows, Raising Concerns About Future Potential

Social Media Today

Facebook has released its latest earnings report, showing slower growth, and warning of revenue declines

Report 124

Top 7 Web Conference Services of 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars.

YouTube Announces New Ways to View VR Content Through the App

Social Media Today

YouTube has announced some new VR options for YouTube content as it continues to build out its next level video tools

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Car Next Door Use Buffer to Build Trust on Social Media

Buffer Social

Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is huge.

How to Optimize Your Job Posts for Maximum Exposure [Infographic]

Social Media Today

The rise of social media has had a significant impact on the job search process - here are some tips on how to maximize your job ads

Facebook's Bringing Ads to Facebook Stories, Expanding Reach Options

Social Media Today

Facebook says it will soon be bringing ads to Facebook Stories as Stories' usage continues to grow

Facebook Rolls Out 'Watch Party' Communal Video Viewing Option to All Groups

Social Media Today

Facebook is rolling out a new option which will enable groups to watch and engage with video content in real-time

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.