Sherrilynne Starkie

DECEMBER 8, 2017

In this week’s #FridayFeeling update I reveal that #KiddiBuzz is Google’s most-searched-for toy in the lead up to the holidays.

Google 191

Google Marketing 191

Mindjumpers

DECEMBER 8, 2017

For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too…. So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We went on a mission to discover what’s going on #UnderTheCover. We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories.

Campaign 100

Campaign Case Study Travel Study 100

Ignite Social Media

DECEMBER 8, 2017

The key to creating successful social content is to plan ahead. Much like a garden, social channels need lots of attention and care to ensure their survival and growth. Care for and manage them, and they will reward you with engagements, followers, and likes. Neglect them and you’ll be left with a wasted budget and a forgotten Twitter login. Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy.

Content 99

Content UGC Instagram Social Media 99

Mindjumpers

DECEMBER 8, 2017

#OtterBoxCityMeets. Your streets. Your inspiration. We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE. Each of the influencers hosted an OtterBox City Meet; they invited their online followers to a real-life tour of their city to show how the quirky side-streets, unique flavours and beautiful style inspire them

Campaign 100

Campaign Film Collaboration Travel 100

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Social Media

Ignite Social Media

DECEMBER 8, 2017

Our newest white paper, Mindset in the Moment , describes five important pillars of consideration that goes into every piece of content that we create. The fifth and final pillar is “healthy disruption,” and requires an understanding of the channel and your audience to be successfully implemented. Here are some things to keep in mind when creating your content to offer that healthy disruption that’s so important to stand out in a crowded field.

Study 96

Study Social Media Communities Feed 96

Mindjumpers

DECEMBER 8, 2017

Challenge: Despite being one of the leading breweries in the world, the Carlsberg Group had a globally fragmented social media presence. Particularly on their premium brands; Tuborg, Carlsberg, Somersby, Grimbergen and Kronenbourg 1664. The Key Challenges: Leveraging global assets and securing scale on global content. Engaging fans locally. Creating a method to track performance across local brand pages.

Groups 100

Groups Groups Guidelines Social Media Management 100

Mindjumpers

DECEMBER 8, 2017

Challenge: L’Oréal Nordic, one of the leading makeup company in Scandinavia, reached out to Mindjumpers with the ambition of leveraging social media on a best practice level for five of their brands; Maybelline New York, La Roche-Posay, Garnier, Vichy and essie. Solution: So, what did we do? We sat down with L’Oréal Nordic and defined a mission for each of the five brands.

Collaboration 100

Collaboration Social Media Management Project Activities 100

Devumi

DECEMBER 8, 2017

The Tonight Show’s Jimmy Fallon is one of the most popular late night hosts. A large part of that success is thanks to his major presence on social media. Read how the late night comedian uses his online presence to boost his show in this social media case study. What Jimmy Fallon does on social […]. The post Social Media Case Studies: Jimmy Fallon Can Teach Social Media appeared first on Devumi.

Case Study 60

Case Study Study Social Media Hosting 60

Mindjumpers

DECEMBER 8, 2017

Why do you need an always-on strategy? (And what does ‘always-on’ even mean?). Simply put, always-on is the combination of all the brand content that makes up your social media presence. Not just the campaigns, but all the in-between conversations as well! However, it’s not enough just to post a lot of stuff and expect your audience to be excited. You’ve got to have a something to say and you’ve got to have a strategy on how to say it… Luckily, we can help you out with that!

Strategy 100

Strategy Campaign Conversation Activities 100

Twist Image

DECEMBER 8, 2017

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

Software 49

Software YouTube Review Overview 49

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Mindjumpers

DECEMBER 8, 2017

The new generation of consumers aren’t necessarily moved by traditional advertising. They look to social media and their online peers for the newest trends, product reviews and inspiration on what to buy. Let’s look at some beauty consumer stats*, shall we? 74% of female beauty consumers shop online for at least some of their beauty purchases. That’s a lot women who like to buy products from the comfort of their own couch (or office chair, or seat on the morning commute).

Buy 100

Buy Instagram Study Trends 100

Twist Image

DECEMBER 8, 2017

Normally, I shy away from gift guides. This year is different. I travel about 150,000 miles per year (for some that's insane, for other that's called "February"). With that, I am always super specific about the gear that I travel with. Because I never check bags, everything must be super lightweight, ultra durable, multi-purpose and truly functional for heavy usage.

Travel 49

Travel Hotels Apple Wireless 49

Mindjumpers

DECEMBER 8, 2017

Classic, comedic, informational, sleek or gritty? We do all kinds of illustrations for your brand.

Content 100

Content Brands 100

Twist Image

DECEMBER 8, 2017

John Patitucci is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #36 - John Patitucci. Who is John Patitucci? What has not been said about the bass playing of John Patitucci ? The Brooklyn native started playing the bass when he was twelve years old and has not stopped since.

Education 49

Education Conversation Groups Groups 49

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Your Escape From 9 to 5

DECEMBER 8, 2017

As a web content writer, you are desperate to create engaging and attractive content that “hooks” the attention of the viewers from the first sentence. You do your best to produce a great article and hope that it will enjoy a great interest from viewers. However, what to do when your best effort to create web content fails to convert readers? What if that article you wrote does not generate a lot of traffic?

Content 56

Content Engagement Process Examples 56