Tue.Mar 14, 2017

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The Challenges and Solutions of the PESO Model

Spin Sucks

A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution. The post The Challenges and Solutions of the PESO Model appeared first on Spin Sucks. Communication PESO Model adam sanders aesop communications model peso model challenges peso model solutions problem with peso strategic objectives

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The 5 Aspirational Brands Millennials Are Obsessed With


Did you know millennials are the largest living generation? With 75.4 million people between the ages of 18 and 34 (as of 2015), it’s no wonder brands everywhere are trying to make their mark within the millennial demographic

Brands 35

Four Steps for Building Customer Relationships that Last

Spin Sucks

Brands used to get away with a lazy marketing approach based on product advertising. Today, they must become part of the culture with which their audience identifies. Cecy Shveid has the steps on how to successfully build customer relationships. The post Four Steps for Building Customer Relationships that Last appeared first on Spin Sucks.

Top 5 Facebook Trends & How to Implement Them

Sprout Social

It seems like every time you check the news, there’s something new going on at Facebook. It can be challenging to keep up with all the latest changes and updates. But we’ve got you covered with a few of the latest Facebook trends we’ve seen. These Facebook trends aren’t the shiny new features that may or may not take off. Facebook Live. How to Execute a Successful Facebook Live Video.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Transform Your Brand in 30 Days on Social

Simply Measured

What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? 25 Ways to Come Up with More Creative Campaigns Download. 30-day transformation isn’t just for bikini bods, folks–your brand can have its epiphanic moment sooner than you think. Here’s what to do. Day 1. Conduct an audit. Day 2. Day 3. Day 4. Day 5. Day 6.

3 Tips for a Productive Approach to Email


Back in 2006 Merlin Mann created a series of posts on the 43 Folders blog called Inbox Zero. I am sure most of you have heard this term, but from chatting with bloggers at conferences and meet ups, most bloggers have misinterpreted the key philosophy behind Inbox Zero. Contrary to popular belief, the “Zero” doesn’t refer to fanatically keeping your inbox empty at all times. Batch your emails.

PR Measurement Tips

Proactive Report

Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today.

Scratch That One Little Customer Itch

Twist Image

Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in all kinds of trouble. They have sliding revenues and meager growth. They are amping up on their traditional advertising to drive customer acquisition, and everyone knows that the biggest bump that they're getting these days come from a United States President that loves to drop 140 characters bombs on a variety of topics. In fact, Twitter has much larger problems to deal with. Many of them date back to the early days of the platform. Twitter takes a stand. kind of. What's great about this. brand.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.