Kikolani

NOVEMBER 1, 2016

When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more. 10,000 likes, 100,000 likes, a million likes! We set big goals to grow our Facebook fan pages all based on this one simple metric. But here’s the secret. Facebook ‘likes’ aren’t very useful. Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics.

Analytics 131

Analytics Facebook Metrics Statistics 131

Convince & Convert

NOVEMBER 1, 2016

Facebook Live's video streams engage your audience in ways pre-recorded content can't match. Here's how to add it to your social strategy.

Facebook 131

Facebook Video Strategy Engagement 131

Audiense

NOVEMBER 1, 2016

It’s commonplace these days for individuals to instigate a conversation with a company viaTwitter. Often, it seems to be a customer service question: an initial, public approach from a customer that usually switches to Direct Message immediately after the ‘one tweet each’: “@company I’ve got a problem with…”, “Sorry to hear that, @customer, will you DM me the details…?”.

Journal 113

Journal News Features Conversation 113

Meltwater

NOVEMBER 1, 2016

Engage ConsumersBusiness people aren’t the only ones who appreciate facts and figures. Consumers love them… Read More.

Statistics 119

Statistics Engagement 119

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Social Media

Rebekah Radice

NOVEMBER 1, 2016

More than 1.7 billion people worldwide use Facebook. That’s almost 25% of the Earth’s population – a colossal number. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Audiense

NOVEMBER 1, 2016

Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile app

Twitter 89

Twitter CPA CPC Social Graph 89

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. When considering a purchase, 83% of people trust recommendations from family and friends. Nowadays a lot of that conversation is taking place online. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey.

Travel 74

Travel Class Social Media Hotels 74

Twist Image

NOVEMBER 1, 2016

It's amazing to hear the questions that you asked get about your business, when you're "out in the wild.". I've had an incredible month of travel, speaking events and client meetings. Part of that time was spent with Marcus Sheridan. Marcus has one of the most interesting business stories that you will ever hear. In short, he embodies a traditional business that latched on to digital marketing, ran with it and generated tremendous success in the process.

URL 67

URL Data Travel Eventful 67

Sprout Social

NOVEMBER 1, 2016

Open communication between brands and people creates progress. Nowhere is this more critical than when a person reaches out with a customer service inquiry or issue on Twitter which has rapidly become one of the best places for people to talk to businesses. Sprout has recognized this by enabling brands to reply to consumers in a timely and effective manner through a suite of collaborative engagement and response management tools.

Conversation 72

Conversation Twitter Airlines Collaboration 72

Rebekah Radice

NOVEMBER 1, 2016

More than 1.7 billion people worldwide use Facebook. That’s almost 25% of the Earth’s population – a colossal number. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are.

Facebook 60

Facebook Marketing Atlassian Analytics 60

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Kikolani

NOVEMBER 1, 2016

When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more. 10,000 likes, 100,000 likes, a million likes! We set big goals to grow our Facebook fan pages all based on this one simple metric. But here’s the secret. Facebook ‘likes’ aren’t very useful. Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics.

Analytics 60

Analytics Facebook Metrics Statistics 60

ProBlogger

NOVEMBER 1, 2016

This is a guest contribution from Matt Clough. There’s nothing like the rush of a new idea forming in your mind, the adrenalin that comes from suddenly have a clear focus and direction. This is as true with blogging as it is anything else. If you’ve got an exciting new blogging project, it’s very tempting to get the not particularly exciting stuff – hosting, blog platform selection – over and done with as quickly as possible in order to move on to truly bringing your idea to life.

SEO 40

SEO URL Engineering Hosting 40

Ignite Social Media

NOVEMBER 1, 2016

Are you looking for a way to draw awareness to your many store locations? Do you want to use social media to drive customers in store to purchase? If so, Facebook offers a solution to your meet your needs – Local Awareness ads. First things first, in order to create Local Awareness ads, you must have a Locations structure set up. Check out my recent blog post on this topic to get the scoop!

Facebook 126

Facebook How To Template Templates 126

agora pulse

NOVEMBER 1, 2016

What is Twitter Moments? Twitter Moments are curated stories made up of tweets that encapsulate current events and happenings around the world. The feature was launched about a year ago to get news and events to users outside of trending topics. Recently, the feature has been rolled out to all accounts – and there are benefits to using Twitter Moments for your brand.

Twitter 94

Twitter Brands Curation Eventful 94

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Webbiquity SMM

NOVEMBER 1, 2016

Guest post by Jill Phillips. Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network. Most importantly, Instagram has the highest engagement rate out of all of the social networks. All of this means that there is a lot of potential for B2B and B2C interaction.

Instagram 171

Instagram Strategy Hashtag Marketing 171