Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
Webbiquity SMM
SEPTEMBER 1, 2016
Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however.
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