Thu.May 26, 2016

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Snapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it. CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend.

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11 Lessons for Struggling Entrepreneurs

Jon Loomer

[NOTE: I know I typically fill these pages only with articles and tutorials about Facebook ads. This time, however, I’m taking a slight turn to reflect on entrepreneurship and building a business. If you read carefully, you’ll see how much of this can be applied to Facebook ad strategy. Let me know if this is something you enjoy!]. In August, it’ll be five years since I was laid off for the second time in 2 1/2 years.

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How To Use Facebook Audience Insights For Better Targeting

agora pulse

Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. In fact, just by changing one interest you could more than double your campaign results. In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in y

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Snapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it. CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Every Small Business Needs a Website

The Realtime Report

Why Every Small Business Needs a Website. As a small business owner, you may have wondered whether or not getting a website is worth it. The truth is, having a website for your small business is no longer something which should be considered an option. In today’s digital age, having a website is absolutely essential to the success and reputation of a business of any size.

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20 Social Insights You Can Learn From Instagram

Audiense

Instagram’s current number of active users stands at 400 million today. And if you’re a regular Instagram user then you would have noticed the regular ads on your stream; Instagram is ready for business, and it’s raring to go. The question is, are you? We will take you through the various social insights you can get about your audience on both Twitter and Instagram, and why this powerful combination should be a part of your marketing strategy.

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Social Sidekick 6/5-6/11

Meltwater

Bueller? Bueller? Don’t forget to celebrate the anniversary of Ferris’ epic day off on 6/5… Read More.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. No convinced? Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Bath Store UK reported a dramatic 32% jump in sales the day they started sending messages.

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How Has e-Commerce Affected The Way We Market Products?

The Realtime Report

How Has e-Commerce Affected The Way We Market Products? E-commerce has had a significant effect on how companies market their products today, and it is almost impossible to imagine that it could ever return to a pre-internet era. The retail world has been revolutionized by e-commerce is so many ways, and not all of these have been changes that were imposed from the top and trickled down.

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4 reasons why your marketing data is important

Socialmedia.biz

Post by Megan Totka. ChamberofCommerce.com. W hat happened in your last marketing campaign? Did it go as well as you’d hoped? How much are you aware of the nitty gritty details behind what happened? One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

You should have already heard this statistic: over 1.8 billion pictures are shared online every day. Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook.

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How to Research and Find Ideas for Phenomenal Content

Meltwater

If you’re a content marketer, you play psychologist, writer, and creator. You know what people… Read More.

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3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media

Buffer Social

At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels. To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media.

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Making Landing Pages Work for You With Multivariate Testing

ProBlogger

This is a guest contribution from Mahesh Dabade of TechLila. Now that products and services have taken up marketing on blogs and websites to a whole new level, you would be familiar with Landing Pages. Landing pages are specially-designed and set up pages for particular products, services or events. For instance, if you have a product launch coming along for your ebook or ecourse (or e-something!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Alicia Keys To Perform #InCommon And Brands Celebrate #TowelDay

Audiense

Alicia Keys is all set to be the first ever musical headliner at the world’s most watched sporting event. She’s going to perform at the opening ceremony of the UEFA Champions’ League. We talk about her #InCommon campaign with Pepsi. Meanwhile, you can grab a bar of snickers for a low price if Twitter gets angry, and we bring you the best brand Tweets for #TowelDay.

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PB118: How to Find Time to Create Your Blog’s First Product

ProBlogger

Note: this episode can be listened to in the player above or on iTunes or Stitcher. Seven Ways to Find Time to Create Your Blog’s First Product. Today I am talking about the topic of juggling priorities and finding time to do the work we need to get done. In our last newsletter, I asked two simple questions. What is your dream, and what is your biggest challenge?

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PB118: How to Find Time to Create Your Blog’s First Product

ProBlogger

Note: this episode can be listened to in the player above or on iTunes or Stitcher. Seven Ways to Find Time to Create Your Blog’s First Product. Today I am talking about the topic of juggling priorities and finding time to do the work we need to get done. In our last newsletter, I asked two simple questions. What is your dream, and what is your biggest challenge?