Thu.Apr 25, 2013

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO.

The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

This is a guest post by Ben Plomion. . In Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort.

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My Search For An iPhone Alternative

Jason Yormark

About 6 years ago when I was still at Microsoft, I made the jump from whatever Microsoft friendly phone I was using at the time to the iPhone. I was insanely jealous of my Apple fanboy co-worker and his.

On Age Discrimination: Is Age Just a Number?

Waxing UnLyrical

With age comes wisdom. It’s a phrase that most of us have heard a dozen times or more. But does each birthday automatically grace you with wisdom, or is it your life experience that creates it? Image: Free For Commercial Use via Flickr, CC 2.0. I grew up in a single parent household.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ?

Younger Consumers Turn Up Digital Music Listening

Idaconcpts

As a previous user of Pandora and a current user of Spotify, I understand the increasing trend of U.S. consumers ages 13 to 35 to use digital sources for music listening. While AM/FM radio is still the primary source for music listening, Internet radio (e.g. Pandora, Spotify) is quickly catching up.

Marketers, Let Your Egos Go

Twist Image

What if your ideas didn''t matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? What if everything you have been bringing to the table could be debunked with a simple multivariate testing regiment?

14 Bloggers Share Their Daily Blogging Routine

ProBlogger

Yesterday I shared some tips for busy bloggers on how to find time to blog based upon a lot of questions I’ve had of late on that topic.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Bon Appétit Magazine Tastes Envelope Glue In Preparation for Tax Day

Convince & Convert

File this one under, “oh no they didn’t!”. In preparation for the dreaded Tax Day, several intrepid Bon Appétit reporters took one for the team by taste testing and ranking the best and worst envelope glue. And yes – there’s proof. Just check the @bonappetitmag Instagram account.

State of the News Media 2013

Proactive Report

The 2013 State of the News Media report has good news and bad. The bad news is that the media is still hurting. Newsroom staff is down 30% from 2000 – in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis

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8 Reasons Why it Rocks to Be an Association Consultant

SocialFish

Bwahahahaha. GREAT Ignite session by Jeff De Cagna and Jamie Notter at CalSAE. Potluck

A World Gone Social

Learn how companies must adapt to survive.

State of the News Media 2013

Proactive Report

The 2013 State of the News Media report has good news and bad. The bad news is that the media is still hurting. Newsroom staff is down 30% from 2000 – in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978.

State of the News Media 2013

Proactive Report

The 2013 State of the News Media report has good news and bad. The bad news is that the media is still hurting. Newsroom staff is down 30% from 2000 – in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978.