Thu.Apr 05, 2012

Trending Sources

Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking.

What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach.

Public Relations: Art or Science?

Waxing UnLyrical

I have to start with the caveat that this title is not original. I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name.

Leverage the Difference Between Online Influence and Popularity to Your Advantage


Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” ” This report by Principal Analyst Brian Solis caught my attention because of my focus on spotlighting the differences between online influence and online popularity. As my blog readers know, I always argue that popularity is not influence and vice versa.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Of Starbucks and Starcrossed Lovers

Spin Sucks

Today’s guest post is written by Rusty Speidel. Starbucks coffee shops are funny places. They are sort of the cultural watering holes of any given neighborhood, so many weird things happen there. People meet there for breakfast, a little news, business meetings, dates—you name it.

Klout 49

The Other Side Of Our Digital Selves

Twist Image

You need to wrestle (deeply) with what you are about to see. Since I attended this past year's TED conference , I can't get the dinner conversation I had with Sherry Turkle out of my mind.

Search Not Dead – At Least Not For Google And Bing

Small Business Mavericks

If you thought search was dead and that social was taking over, think again. Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. However, Yahoo!, Ask and AOL probably think the opposite as their share of the search market gradually diminishes. We expected as much from Yahoo! as Bing takes over, and Ask and AOL are continuing a downward trend that started many years ago.

Yahoo 16

24 Hours on Yahoo Answers [Infographic]


Over a period of 24 hours on Yahoo Answers, the following number of questions were asked and answered in each category. Click for larger image). via Neo Mammalian Studios.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Pros 10 – Lauren Teague, PGA Tour

Convince & Convert

This is Episode 10 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Teague , who handles social media for the PGA Tour.

Build Blog Products That Sell 1: Match a Unique Idea to Your Audience


This guest series is by Greg McFarlane of Control Your Cash. How do you get readers to part with their money, especially when said money is scarce? As the worldwide recession enters its umpteenth year, it’s difficult for most merchants of any kind to make a sale. It’s particularly so if you’re a blogger who wants to advance from engaging readers about your subject of interest to getting those readers to buy something.

NCAA can’t spell, sex sells and PEEPS!

Jeff Esposito

Hey folks, how was your week? Hopefully many of you are getting out early today or have off in honor of Good Friday or Passover. My week was productively busy and I am excited to see the fruits come from the groundwork laid. Have any big weekend plans?

How to Get Reader Feedback that Helps Shape Your Next Product


In our first article from the series Build Blog Products that Sell , Greg McFarlane makes an interesting point. “Don’t be afraid to solicit feedback,” he says, “but on the other hand, don’t cede the responsibility of initiative by asking your readers, ‘So, what would you like to see?’”

A World Gone Social

Learn how companies must adapt to survive.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis Think about others