Using Blog and Social Content to Support Every Stage of the Customer Journey
Social Media Strategies Summit
JUNE 11, 2025
People don’t move through the buying process in a straight line. One day they’re curious, another day they’re comparing. Eventually, they decide to buy (if you’ve given them a reason to). That’s where content comes in. Not the kind that just fills a page, but the kind that actually supports decisions. Blog posts are essential here. Since 53% of all website traffic comes from search engines , they’re often the first thing people find.
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