Example: Reach Optimization and Conversions
Jon Loomer
JANUARY 20, 2020
Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. The Reach objective and Reach optimization are big parts of my strategy. It’s the engine behind my Evergreen Campaign approach.
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