Wed.Sep 18, 2019

Creating and Utilizing Audience Personas to Refine your Process [Infographic]

Social Media Today

Developing accurate audience personas can help refine your marketing and UX approach - here are some tips

How to Improve Your Business’ Physical Security

The Realtime Report

How to Improve Your Business’ Physical Security. It’s in the digital age and we have paid more attention to ensuring data privacy is upheld and that no data security breaches occur.

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Pinterest Announces Lens Updates, Releases New Stats on Visual Search

Social Media Today

Pinterest has announced an upgrade to the capacity of its Lens visual identification process, and new tweaks to the Lens process

How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort?

UGC 114

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Snapchat Launches New 3D Snaps, which Display Depth as You Move Your Phone

Social Media Today

Snapchat's added a new 3D Snaps option, which adds moveable depth to your captured images

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More Trending

Facebook Outlines Evolving Efforts to Detect and Remove Hate Speech and Extremist Content

Social Media Today

Facebook has provided a new update on its efforts to detect and remove hate speech from its network

Setting Actionable Facebook ROAS Benchmarks for E-commerce

Ignite Social Media

In experimenting with our own e-commerce platform, we thought long and hard about what these targets should be and how we should determine parameters for spend, optimization, and profit.

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SMT Employee Advocacy Survey 2019 - Part 2: Opportunities and Benefits of Employee Advocacy

Social Media Today

To get a better understanding of the current state of employee advocacy, and the opportunities for brands, we recently conducted a survey of our SMT network

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The Advent Of Narrative Economics

Forbes Social Media

Newsflash! Economists Discover Narrative

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Google Will Link Searchers to 'Key Moments' Within Videos, a New Consideration in Search Results

Social Media Today

Google is adding a new search option which will link users to specific moments within YouTube videos related to search queries

Housing Companies Accused Of Using Facebook Ads To Discriminate Against Older People

Forbes Social Media

Facebook has taken much of the flak for a business model that enabled digital redlining, but a new complaint takes aim at housing companies

LinkedIn Adds New 'Skill Assessments' Option to Beef Up Your LinkedIn Profile

Social Media Today

LinkedIn is rolling out a new tool which will enable users to display their competency in specific work skills, and link to relevant jobs or courses

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Facebook Moves Deeper Into Hardware With The Launch Of Three New Portal Devices

Forbes Social Media

Facebook announced three new hardware products focused on video calling and augmented reality, doubling down on its smart speakers that will compete with devices from Google and Amazon for an increased share of consumers’ attention

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Emotionally Intelligent Negotiation Workshop

Janet Fouts

If you know neither the enemy nor yourself, you will succumb in every battle.” –Sun Sun Tzu. The word negotiation often implies there are a winner and a loser. If we don’t win, then we lose. But why is there a negotiation in the first place?

Current Hurricane Activity Raises Questions About The AMO - What Is It And Why Is it Relevant?

Forbes Social Media

The tropics are very active right now. What happened to all of the talk about the Atlantic Multidecadal Oscillation cool phase

Personalization vs. UGC: Which Resonates Better With the Modern Shopper?

Pixlee

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share.

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Sandy Hook Promise Releases Chilling Back-To-School Video Featuring School Shooting ‘Essentials’

Forbes Social Media

The students are featured using their new sneakers to run from gun shots, skate boards to break windows to escape the school shooting, scissors and pencils as knives, and – possibly most heartbreaking – a cell phone to text their mom a final “I love you” as they hid in the bathroom

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

LinkedIn’s new skills assessments

Sherrilynne Starkie

LinkedIn has announced that it’s rolling out Skill Assessments, a new way for users to validate their skills to showcase proficiency and boost discoverability. Early results show candidates who complete LinkedIn Skill Assessments are significantly more likely (~30%) to get.

The One Major Problem With The ‘Storm Area 51’ Meme

Forbes Social Media

Not the best time for a prank

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Facebook Steps Up Fight Against White Supremacists And Introduces Independent Oversight Board

Forbes Social Media

With most domestic US terror arrests relating to white supremacists rather than radical Islam, Facebook is promising more action to boot them out

Podcasting Gives Voice To Survivors Of Domestic And Sexual Abuse In Michigan

Forbes Social Media

One nonprofit in southwest Michigan has turned to podcasting to ensure its stories are reaching those who need to hear them

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How The Internet Merged Art And Design

Forbes Social Media

Access to art has been somewhat democratized through new technology while conversely, the internet has allowed for niche commodities and design objects to enter into this blurred field of art today. This article examines the interstices of art and object as brought to us by the internet