Tue.Aug 13, 2019

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5 Top Tools to Help You Create Better Landing Pages

Social Media Today

Winning that all-important click with your social media content is just the first step - here are some tools to help improve your landing page conversions.

Tools 167
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Grab Some Inspiration for Your Fall Social Media Content Calendar

agora pulse

Feel like your content inspiration is starting to dry up with the leaves? Creating a fall content calendar can sometimes feel overwhelming. Fall, however, is a great time to connect with your audience and reengage them after summer vacations and time off. We’ve gathered some content ideas to help inspire you in creating your social media posts for the fall season.

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New Report Looks at Government Data Requests by Platform and Region

Social Media Today

A new report has compiled all the various transparency reports from online platforms in order to provide an overview of the data requests landscape.

Report 159
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What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, several months after the company launched a beta of its ad offering, the platform alone is still new and unclear to many marketers. Keep reading to learn about the ad formats that are currently available on TikTok.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook was in Talks to Acquire Houseparty, According to New Report

Social Media Today

According to a new report, Facebook was looking to acquire multi-participant streaming app Houseparty last year.

Report 163
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17 most engaging Ganesh Chaturthi social media posts

Unmetric

Last year, brands published over 719 posts about Ganesh Chaturthi (an Indian festival to celebrate the birthday of the elephant God, Ganesh). This drove over 4,57,333 interactions for brands that celebrated this day. To help spark some ideas for your Ganesh Chaturthi posts on social media, we’ve picked out the top 17 most engaging pieces of content from 2018.

More Trending

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How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can't just hop on Twitter and start spamming urls to your website, blog or sales page.

ROI 60
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Facebook Provides Tips on How to Improve Your Ad Relevance Diagnostics

Social Media Today

Facebook has published a new listing of tips on how to improve your three ad relevance diagnostics.

Tips 167
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Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. Branding strategies, brand storytelling and even emotional branding is not new.

Brands 60
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Surveillance Technology And Cultural Notions Of Privacy

Forbes Social Media

How has the surveillance and storing of biometric data impinged upon our right to privacy? This article examines new technology and the larger political and ethical questions surrounding biometric data collection.

Privacy 63
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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You Can Now Create Your Own AR Effects on Instagram Stories

Later

Big news: you can now create and publish your own AR filters for Instagram Stories using Spark AR Studio! Plus, Instagram is also introducing a new Effects Gallery to make it easier to discover unique Instagram Stories filters from the creator community! . This is *huge* news for brands and regular users alike. Until now, Spark AR Studio (the program used to create AR filters on Instagram) was in closed beta, meaning that if you wanted to publish your own custom AR effects on Instagram , you had

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5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. That said, each tiny mistake in social ads can cost you a lot. Irrelevant strategies, outdated advertising techniques, and stale images — these are just some of the reasons why brands don’t see the expected results from their social media ads.

UGC 40
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Sarah Silverman And The Complexity Of ‘Cancel Culture'

Forbes Social Media

What does it mean to be “canceled?

73
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Everything You Need to Know About the Instagram Creator Account

Hootsuite

Marketers hungry for more insights into their Instagram audience now have the option of signing up for an Instagram creator account. Instagram introduced the account option in early 2019 as an alternative to the business profile. After a brief beta testing period, the social platform made creator profiles available to anyone. How do Instagram creator profiles differ from a regular business profile though?

Instagram 111
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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6 Tips for Building a Successful LinkedIn Company Page

Oktopost

Let future philosophers decide whether LinkedIn is a social network for professionals or a professional network with a social overlay. All that should matter to you is that LinkedIn is one online platform that businesses cannot afford to neglect. There are over 645 million users on LinkedIn. They hail from over 200 countries — and more than 40% of those users are active on a daily basis.

LinkedIn 112
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116 Visual Content Ideas for Your Social Media Marketing Strategy [Infographic]

Social Media Today

Need some new inspiration for your content strategy? Check out this list of visual prompts.

Strategy 168
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Trump: ‘No Idea’ If Clintons Involved In Jeffrey Epstein Death

Forbes Social Media

The president backtracks ever so slightly.

80