Wed.Jun 12, 2019

20 Influencer Marketing Trends and Stats for 2019 [Infographic]

Social Media Today

Influencer marketing is on the rise, but in order to truly maximize your influencer efforts, it helps to be aware of the broader industry trends

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How to Successfully Wield the Hidden Power of the Instagram Grid View to Boost Your Business

agora pulse

What do you focus on most for your Instagram social media strategy? If you’re like the majority of marketers, the answer to this question is the visual content, of course.

24 YouTube Stats for Marketers 2019 [Infographic]

Social Media Today

With over a billion hours of videos watched every day, YouTube is an ideal place to build your presence. Check out these usage stats and insights

How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

A Brief History of Advertising on LinkedIn [Infographic]

Social Media Today

LinkedIn has released a new infographic to mark 14 years of LinkedIn ads

More Trending

Snapchat Sees Massive Increase in Downloads Following Launch of Gender-Swap and Baby Lenses

Social Media Today

Snapchat's recently launched baby and gender-swap Lenses have sparked a significant increase in app downloads

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136

What to Post on Instagram When You’re Fresh Out of Ideas

Later

Have you ever stared at your phone wondering what to post on Instagram, and come up blank? “Instagram block” is totally normal, especially if you’re looking to maintain a consistent stream of posts and a busy content calendar.

Facebook Releases New Guide on Reaching Your Audience at Key Moments

Social Media Today

Facebook has published a new report which looks at the importance of reaching your audience in the right moments in order to maximize response

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Twitter for Business: How to Develop Your Strategy and Authentic Brand Persona that Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Social Media Today

Digital marketing is about more than just posting pretty pictures and working to beat the algorithms. Here are some tips to help you boost your efforts from contributor Pam Moore

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'Not In My Backyard' - Environmental Justice 101

Forbes Social Media

What is environmental justice and why does it matter

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107

Mary Meeker's Annual Tech Report Outlines Coming Shifts in Social Media and Digital Marketing

Social Media Today

Tech analyst Mary Meeker has unveiled her 2019 Internet Trends report, which looks at emerging market shifts and behaviors which could have a significant impact on your planning

Report 105

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The power is at our fingertips to ignite relationships and business results. With this power also comes much responsibility and associated risk. Ever heard of the OPC?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

To Protect Free Speech, Reform Section 230. Don't Put It Into The USMCA.

Forbes Social Media

Article 19.17 of the US-Mexico Canada Agreement (USMCA) unwisely expands the legal immunity for internet platforms provided by section 230 of the Communications Decency Act. To preserve free speech, Congress must remove this provisionand rewrite section 230

3 Social “Trends” That Just Aren’t True (And Why Believing Them is Bad)

Hootsuite

For marketers, it’s important to understand apparent shifts in social behavior. After all, if you base your marketing strategy on incorrect assumptions, you’ll have a hard time meeting your goals. Unfortunately, the headlines don’t always get it right when it comes to analyzing social trends.

Report: Facebook Officials Worried Emails Link Mark Zuckerberg To Questionable Privacy Practices

Forbes Social Media

As early as 2012, emails appear to show the Facebook CEO knew of a potentially problematic app

What is Fanocracy?

WebInKnow

In our years of research on fandom, we've heard again and again that people are starving for true human connection. Fanocracy is the future of business, because the relationship companies build with their customers is often more important than the products and services they sell to them.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Telegram Hack Blamed On China As Protests Take Place In Hong Kong

Forbes Social Media

Telegram was hit by a DDoS attack on Wednesday that coincided with anti-government protests taking place in Hong Kong. The firm’s CEO has blamed China for the attack

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Unilever, Two Venture Funds Invest $12 Million In CreatorIQ Influencer-Marketing Platform

Forbes Social Media

Unilever's investment arm and two venture funds put up $12 million to back CreatorIQ, a Los Angeles-area software company that advises brands on influencer-marketing campaigns. Unilever has been a prominent critic of influencer fraud, which CreatorIQ helps detect, among other capabilities

Private Social: Discord's 250M Users Are Already Where Facebook Wants To Go

Forbes Social Media

Private social is the living room, not the town hall. It's the water cooler, not the stage

Facebook Watch: A Mystery Wrapped Around 720 Million Viewers

Forbes Social Media

Facebook says it's reaching 720 million users with its Facebook Watch video product. But questions remain just how many viewers are watching each program, and for how long. Facebook claims to invest over a billion dollars in video content, but is it paying off

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.