Thu.Sep 20, 2018

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.

How to Use Storytelling to Boost Your Digital Marketing Efforts [Infographic]

Social Media Today

Storytelling can be an effective way to engage your audience - here some tips on the why and how of storytelling in marketing content

Tips 171

Facebook Partner Categories Removed: What Now?

Jon Loomer

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options.

Facebook Will Now Allow Pages to Join Facebook Groups

Social Media Today

Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses

Buffer Social

The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers.

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Behind-the-Scenes: How Mercy For Animals Gets Millions of Social Media Impressions Every Week

Buffer Social

Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent.

Instagram Stories Ads Present New Opportunities for Marketers [Report]

Social Media Today

New research shows that Instagram Stories ads are generating better results than regular Instagram ads - but far fewer brands are using them

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Social data for media planning (III): how to reach a specific audience and measure performance

Audiense

This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis. Media Strategy

4 Things to Watch for When Running Email Marketing Campaigns for International Customers

Social Media Today

Expanding your marketing campaigns to international audiences can greatly expand your reach and response - but there are some details you need to take note of

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

When do your website visitors drop out of a sale? What is the conversion rate and what is the dropout rate for each stage of your funnel? In today’s article, we’re going to show you how to measure your conversion rate and figure out where people are dropping off. So let’s start.

Instagram's Testing an Option to Add Hashtags Without Having to Include Them in the Caption

Social Media Today

Instagram's testing a new option which would enable users to add hashtags in a separate field outside the main caption on posts

How to roll out a hybrid paid & organic social media strategy

Sprout Social

Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming more and more of a pay-to-play channel. The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come.

4 Tips to Help Improve Your Customer Ratings

Social Media Today

Customer ratings can make or break a business - here are four tips to help you improve your business reputation

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

ACLU Lawsuit Says Facebook's Targeted Job Ads Exclude Women, Older Men

Forbes Social Media

A lawsuit filed this week accuses Facebook and 10 advertisers of committing gender discrimination by targeting job ads to only men on the platform

Email Marketing Optimization Tips and Case Studies [Infographic]

Social Media Today

Effective email marketing now takes more effort than it used to, but the pay-offs remain significant. Check out these tips

Geography Still Defines Who We Are Connected To In The Social Media Era

Forbes Social Media

A new study shows the limits of social media in connecting the world and that for all their technological might, Silicon Valley cannot simply bend human nature to its will

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#229: The Power of the P.S. Strategy

Amy Porterfield

“There is no such thing as a benign email that doesn’t have a goal.” This is something my copywriter, Ry Schwartz, said to me a while back and it’s truer than ever today, with so many things vying for the attention of our audiences. It is critical that we be intentional with our communication and […]. The post #229: The Power of the P.S. Strategy appeared first on Amy Porterfield | Online Marketing Expert. List Building Online Marketing conversions email conversions email marketing podcas

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Who Are The Winners And Losers From Today's Amazon Announcement?

Forbes Social Media

Amazon just announced a slew of new tech but who will benefit and who just got dealt a heavy blow? Here's who

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The Fight Against Terrorism Online: Here's The Verdict

Forbes Social Media

In 2018 to date, there have been 25 counter terrorism prosecutions. 20 of these have had some element of the internet or technology involved – whether to promote and disseminate terrorist material, communicate, or spread hatred and religious controversy

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New GoPro Hero7 Black Unveiled With Significant Upgrades

Forbes Social Media

GoPro introduces its new flagship camera, the Hero7 Black. NASDAQ:GPRO

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Here's What It's Like To Have Drake Support Your Sizzling Book On Business Secrets

Forbes Social Media

The man behind decades of success in the hip hop world reveals business secrets in a new dramatic new book that gives a raw account of everything from DEA encounters to industry awards to how and why Drake co-narrates the book with him

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.