Thu.Sep 20, 2018

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.

Facebook Will Now Allow Pages to Join Facebook Groups

Social Media Today

Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers

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Facebook Partner Categories Removed: What Now?

Jon Loomer

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options.

How Content Can Save Your Company Money

Social Media Today

Effective content can provide SEO and engagement benefits - but did you know that it can actually save your business money too? Here's how

Social data for media planning (III): how to reach a specific audience and measure performance


This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis. Media Strategy

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4 Things to Watch for When Running Email Marketing Campaigns for International Customers

Social Media Today

Expanding your marketing campaigns to international audiences can greatly expand your reach and response - but there are some details you need to take note of

Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses

Buffer Social

The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers.

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Behind-the-Scenes: How Mercy For Animals Gets Millions of Social Media Impressions Every Week

Buffer Social

Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent.

Instagram's Testing an Option to Add Hashtags Without Having to Include Them in the Caption

Social Media Today

Instagram's testing a new option which would enable users to add hashtags in a separate field outside the main caption on posts

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

When do your website visitors drop out of a sale? What is the conversion rate and what is the dropout rate for each stage of your funnel? In today’s article, we’re going to show you how to measure your conversion rate and figure out where people are dropping off. So let’s start.

4 Tips to Help Improve Your Customer Ratings

Social Media Today

Customer ratings can make or break a business - here are four tips to help you improve your business reputation

How to roll out a hybrid paid & organic social media strategy

Sprout Social

Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming more and more of a pay-to-play channel. The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come.

How to Use Storytelling to Boost Your Digital Marketing Efforts [Infographic]

Social Media Today

Storytelling can be an effective way to engage your audience - here some tips on the why and how of storytelling in marketing content

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New GoPro Hero7 Black Unveiled With Significant Upgrades

Forbes Social Media

GoPro introduces its new flagship camera, the Hero7 Black. NASDAQ:GPRO


Email Marketing Optimization Tips and Case Studies [Infographic]

Social Media Today

Effective email marketing now takes more effort than it used to, but the pay-offs remain significant. Check out these tips

ACLU Lawsuit Says Facebook's Targeted Job Ads Exclude Women, Older Men

Forbes Social Media

A lawsuit filed this week accuses Facebook and 10 advertisers of committing gender discrimination by targeting job ads to only men on the platform


OnlineRockersHub Marketing Blog

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Here's What It's Like To Have Drake Support Your Sizzling Book On Business Secrets

Forbes Social Media

The man behind decades of success in the hip hop world reveals business secrets in a new dramatic new book that gives a raw account of everything from DEA encounters to industry awards to how and why Drake co-narrates the book with him

#229: The Power of the P.S. Strategy

Amy Porterfield

“There is no such thing as a benign email that doesn’t have a goal.” This is something my copywriter, Ry Schwartz, said to me a while back and it’s truer than ever today, with so many things vying for the attention of our audiences. It is critical that we be intentional with our communication and […]. The post #229: The Power of the P.S. Strategy appeared first on Amy Porterfield | Online Marketing Expert. List Building Online Marketing conversions email conversions email marketing podcas

Geography Still Defines Who We Are Connected To In The Social Media Era

Forbes Social Media

A new study shows the limits of social media in connecting the world and that for all their technological might, Silicon Valley cannot simply bend human nature to its will

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Who Are The Winners And Losers From Today's Amazon Announcement?

Forbes Social Media

Amazon just announced a slew of new tech but who will benefit and who just got dealt a heavy blow? Here's who


The Fight Against Terrorism Online: Here's The Verdict

Forbes Social Media

In 2018 to date, there have been 25 counter terrorism prosecutions. 20 of these have had some element of the internet or technology involved – whether to promote and disseminate terrorist material, communicate, or spread hatred and religious controversy