Thu.May 10, 2018

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause.

Brands 183
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6 Social Media Tools to Help Grow Your Small Business

Social Media Today

As a small business owner, you have to take care of lots of stuff - and often social media marketing is not on top of your to-do list. Make marketing on social media more effective by using these six social media tools.

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Trending Sources

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How eCommerce Is Helping The Environmental Cause

The Realtime Report

How eCommerce Is Helping The Environmental Cause. By Victoria Greene. eCommerce exploded onto the scene in the early Nineties, and has only grown from strength to strength since then. From stationery and suitcases to guitars and groceries, there’s a wealth of goods and services available at our fingertips. With that kind of growth, you might be concerned with the kind of impact it is having on the environment.

Chemicals 115
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6 User-Generated Content Campaigns Which Inspired Audiences, and Drove Results

Social Media Today

Instead of wasting tons of time and money creating picture-perfect marketing visuals, see how these six brands surface the best, most relevant customer content from across the social web and seamlessly put those visuals to work for their brand.

Campaign 138
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Klout is Shutting Down

Bill Hartzer

Klout, the site that gave us our social media Klout scores, is shutting down on May 25, 2018. This is the same day that the GDPR is going into effect, so I’m assuming that it has something to do with GDPR. If you don’t know what GDPR is, and why it’s important, then you should read my What is GDPR post. At the height of Klout’s reign in social media, social media influencers, with a high enough Klout score, could get rewarded by advertisers.

Klout 113
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The Key Elements of an Effective Digital Marketing Campaign in 2018

Social Media Today

What goes into planning, managing and measuring an effective digital marketing campaign? We talked to co-founder of marketing blog and consultancy Smart Insights, Dr. Dave Chaffey, to find out.

Campaign 112

More Trending

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Insights activation: why social data is key in the pre-campaign phase [with a practical example]

Audiense

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? We could say that insights activation means the development of certain actions based on the insights and intelligence obtained from the social data.

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Facebook Will Investigate Ways to Use Blockchain as Part of New Initiative

Social Media Today

Facebook has announced a new team which will investigate potential uses of blockchain for the network.

Facebook 117
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If You Manage Your Social Accounts on the Go, You Need This App

agora pulse

Does your job require you to create great social media content, keep on top of social chatter, and reply to all the comments on your social accounts? In other words, do you have a boss who expects you to be chained to your laptop 24/7? How can you do it all, especially when you’re also supposed to meet clients, attend networking events, and have some semblance of a “work/life balance?

Mobile 83
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Klout is Shutting Down

Bill Hartzer

Klout, the site that gave us our social media Klout scores, is shutting down on May 25, 2018. This is the same day that the GDPR is going into effect, so I’m assuming that it has something to do with GDPR. If you don’t know what GDPR is, and why it’s important, then you should read my What is GDPR post. At the height of Klout’s reign in social media, social media influencers, with a high enough Klout score, could get rewarded by advertisers.

Klout 60
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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If You Manage Your Social Accounts on the Go, You Need This App

agora pulse

Does your job require you to create great social media content, keep on top of social chatter, and reply to all the comments on your social accounts? In other words, do you have a boss who expects you to be chained to your laptop 24/7? How can you do it all, especially when you’re also supposed to meet clients, attend networking events, and have some semblance of a “work/life balance?

Mobile 83
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This is the One Thing Holding Every Entrepreneur Back From Success

Rebekah Radice

Are you an entrepreneur frustrated by the day to day grind? Feel as if the glorified hustle so many talk about just isn’t for you? It’s easy to get distracted by the urgency of what’s happening in your business and lose sight of what’s most important. It’s also easy to fall into the trap of believing what everyone else’s version of success is, instead of focusing on your own.

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21 Technology Tipping Points We Will Reach By 2030 [Infographic]

Social Media Today

Some major tech advances are on the way, and they'll change how we live. Are you prepared for the next stage of digital evolution?

Tips 153
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Ignite Your Week: Twitter Updates

Ignite Social Media

In this edition of Ignite Your Week, we take a look at how Twitter updates are aiming to make their network more appealing to brands by sharing insights and addressing their bot problem. First, Twitter has suspended or deleted more than three million accounts in the previous 30 days, many of which were fake/bot accounts. Now, when you get engagement on your tweets, you can be more confident that it came from real people.

Twitter 84
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Market to Moms: 5 Key Insights for Brands [Infographic]

Social Media Today

Mother's an extremely influential demographic, and are increasingly active online. Check out these key insights.

Brands 130
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Debunking 8 Common SEO Myths [Infographic]

Social Media Today

Search engine optimization is highly technical, and complex. Given these, it's no surprise that there's a lot of misinformation being spread about best practices.

SEO 136