Wed.Apr 19, 2017

Hot Association Jobs This Week – April 19

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

How to Measure the Value of Social Media

Sprout Social

ROI has always been one of the most debated topics in the marketing department. John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”.

ROI 44

Trending Sources

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content?

How to Design Visuals for Your Social Media Campaign

Simply Measured

As a graphic designer for Simply Measured—really, any tech company—creating customized images to promote and post on social is the bread and butter. I optimize, re-format, and repurpose images based on specific network parameters and audience, all while keeping a consistent, on-brand look and feel.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Which Metrics Do You Need in Your B2B Influencer Program?

Simply Measured

This week, our marketing team worked on refreshing our influencer marketing strategy. The sequence of events I am about to divulge was a perfect “real work” example of which metrics you need to include in your plan, and how to do it.

Bloggers to Watch in 2017

ProBlogger

This is a guest contribution from Jade Craven. The blogosphere has changed so much over the past decade. I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. In that time, popular bloggers have pivoted multiple times. Social platforms have risen and fallen. It is a fascinating time. So fascinating that I asked to compile another list of bloggers that haven appeared on my radar.

How to Gut Check Your Performance Against Competitors

Simply Measured

The webinar addresses: Why your competitors matter: On social, we have unprecedented insight into the successes and failures of our competitors.

The Audience (Formerly Known As The Audience)

Twist Image

Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing Sheryl Crow. Crow was live and in the studio promoting her upcoming album. The constant reflections and self-commentary on how she's just a middle-aged white woman, were both self-deprecatinglty funny and illuminating. Even rock stars question their own relevancy every now and again (maybe brands should come at it with the same self-reflection and humour?).

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Augmented Reality is Coming to Facebook!

Stay N' Alive

(Image source: Jim Wilson/The New York Times). Evidently, nobody was more inspired by Pokemon Go than Facebook’s very own Mark Zuckerberg. To him, it showed that the future of augmented reality is coming and its coming fast!

The Audience (Formerly Known As The Audience)

Twist Image

Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing Sheryl Crow. Crow was live and in the studio promoting her upcoming album. The constant reflections and self-commentary on how she's just a middle-aged white woman, were both self-deprecatinglty funny and illuminating. Even rock stars question their own relevancy every now and again (maybe brands should come at it with the same self-reflection and humour?).