Wed.May 09, 2012

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Sixteen Ways to Use Pinterest for PR

Spin Sucks

Yesterday I was invited to talk Pinterest for PR at the Public Relations Association of Louisiana in New Orleans. When Abbie Fink asked me how it went, I said, “It’s really fun talking Pinterest with 30 PR girls (and three guys).” ” Because, as we all know, I LOVE PINTEREST! I began the discussion by reminding everyone that using Pinterest is not a strategy. Just do it.

Seven Ways To Use Photos To Amplify Engagement On Your Facebook Page


The reason why Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned Pages to the new Timeline layout: People Love Pictures. Over 300 million photos are uploaded to Facebook every single day! Post Big Photos. Use Reddit. Inject Virality. Inject Fun. Use Pinterest.

The Emotion found in Social Data

Buzz Marketing for Technology

Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” That is exactly why Social Media is so special, so different.

Data 81

The One Day Business Plan Worksheet

Puzzle Marketer

After reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them , I started exploring their #9 startup called This site offers documents both free and through their monthly payment plan. I discovered one document in particular and thought I’d share on Puzzle Marketer. The document is called The One Day Business Plan Worksheet. Two thoughts… 1) offers marketers a great channel to distribute your marketing material or product information. 2) The One Day Business Plan Worksheet is a great document.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Welcome To "Less Is More" Marketing

Twist Image

Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While you may think that those two areas are not mutually exclusive, they are actually, intrinsically connected. If you can make the purchase funnel for your consumers have as little friction as possible, they'll become loyal. With that loyalty comes more engagement (sometimes). It's not as obvious as you think. Every second count. Consumers are unforgiving. Don't believe me?

3D Printing in 2012 – innovation coming thick and fast

The Way of the Web

When I wrote ‘ 2012 – the year of 3D Printing? ‘, I didn’t realise it would quickly become one of my most popular ever posts, get masses of great comments and end up featured on other sites including the Wall Street Journal. But that was back in August,2011, so how are my predictions fairing up now we’re approaching halfway through 2012? And the app itself is free!

Listen. Engage. Connect.

Twist Image

One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). I'm fortunate to be the chairman of the board of the directors of this association and prior to that role, I was co-chair of these national annual gatherings.

The Rise of the T-Shaped Agency Model

Convince & Convert

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. We work with a lot of agencies and have come to recognize the challenges that leaders are facing in today’s hyper-competitive market. What is the T-Shaped Agency? T-Shaped Agency Architecture.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Keeping Tabs On Your Competitors Using Facebook

Small Business Mavericks

The new Facebook fan page setup, while looking good, has also made it easier for businesses to keep a watch on their competitors. When visiting a fan page, there is a box that has the number of “Likes” noted. If you click on that box, you will gain an insight into a raft of analytics related to that page. What can you learn? Do any of these numbers give you any competitive advantage ? The number of people who are talking about this particular fan page. The trends related to new Likes and the number of people talking about that fan page.

Detecting Deception in Social Media

Net-Savvy Executive

It's bad enough when people are wrong as they express facts and opinions on the Internet. Mistakes happen. But there's more going on. Some people are intentionally adding noise to the online world, in an attempt to mislead users and analysts. Garbage in, garbage out, so how do we catch the garbage before it becomes part of the analysis? This post is the second in a series. Since when? Who owns it?

5 Reason Why Your Business May Not Be Profitable

Engaging Brand

Profit is a strange word. . I remember Dad teaching me that profit was the ultimate guide on the strength of the leadership and management of a company. Profit is a snapshot of employee engagement. It is the sign that people understand their roles, their market and their vision. It is the only business scorecard that you need. It is not a given, it is a reward for what a company has given to society". He was a huge believer that a strong track record of sensible profit over several years, was the ultimate 'prophet' of a company who understand, promised and delivered value.

How to REALLY Follow Your Passion to the Bank: The $100 Startup Model


This guest post is by Chris Guillebeau of More than a decade ago, I began a lifelong journey of self-employment “by any means necessary.”. I never planned to be an entrepreneur—I just didn’t want to work for someone else. From a cheap apartment, I watched what other people had done and tried to reverse-engineer their success. I started by importing coffee from Jamaica and sold it online because I saw other people making money from it; I didn’t have any special skills in importing, roasting, or selling. Cha-ching! But is it really that easy? Indeed, yes.

A World Gone Social

Learn how companies must adapt to survive.

What’s your story?

Jeff Esposito

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that now. The social media space continues to fill with more and more clutter each day. Individually. For a company.

iPhone Apps for the American League Western Division Baseball Fan


Major League Baseball’s American League Western Division teams each have only three other teams to contend with in their annual hunt for playoff gold. Some teams have all the luck. It could be the Milwaukee Brewers’ fault for defecting to the National League a while back. Now there are 14 teams total in the AL to the NL’s 16 teams. Texas Baseball Live. They are the team to beat this year. Oh well.