Sun.Apr 20, 2025

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YouTube Publishes New Insights Into the Rise of Virtual Influencers

Social Media Today

Digitally-created characters are driving big engagement on YouTube.

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Conversions From Internal Admin Traffic

Jon Loomer

I had a campaign that generated some pretty amazing results. Amount Spent: $14.54 Purchases: 29 Cost Per Purchase: $.50 Conversion Value: Over $13,000 Return On Ad Spend: Over 900 Sounds crazy, right? Yeah, it is. Because its fake. Here’s what happened… The Explanation As much as I wanted to take credit for these results, I immediately knew what happened.

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YouTube Continues to Dominate Streaming Market Share

Social Media Today

YouTube’s CTV viewing numbers continue to rise.

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Instagram Experiments With Collaborative Stories Feature

Social Media Today

“Storylines” would enable users to add to a collective event Story.

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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7 Days, 7 Posts: A Simple Strategy to Grow on LinkedIn [Infographic]

Social Media Today

Some pointers to help get you LinkedIn strategy on the right track.

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Snap Shares Insights into its Efforts to Combat Child Sexual Exploitation

Social Media Today

New data from Snap on the scope of the challenge in addressing this key concern.

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