The Social Media Hat

MAY 31, 2016

Social Media Instagram Business Accounts: What Marketers Need To Know. Are Instagram Business Accounts Really A Good Idea For Businesses? As we mentioned earlier (when Instagram overhauled their branding), Instagram will soon be rolling out "business" accounts, not unlike Facebook Pages. And like Pages, these new business accounts will include a variety of features that only business accounts have access to, like Insights.

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Instagram Marketing Metrics Hashtag 131

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences.

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Yammer Buy Social Networking Report 93

Kikolani

MAY 31, 2016

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. Today, users dwell on multiple digital channels and spend a whole lot of time there. They do not only engage in witty commenting, but also seek information about brands and make online purchases. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactic

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Tools Marketing SEO Analysis 84

Unmetric

MAY 31, 2016

Real Madrid lifted the Champions League trophy for the 11 th time and they did it with great panache! Real Madrid took over my Facebook news feed with devout fans’ updates and picture after picture of Christiano Ronaldo. A brief look at the official Twitter , Facebook and Instagram accounts of the team showed that Real Madrid had put up an equally stunning performance online as they did on the field.

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Social Media Instagram Team Feed 66

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Buffer Social

MAY 31, 2016

Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. But soon, they’ll be able to dive way beyond total likes and views. Instagram has officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to create ads from posts directly within the app.

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Instagram Tools Advertising Retail 63

Meltwater

MAY 31, 2016

These blog writing tips will help you publish high-impact articles that find a relevant audience.… Read More.

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Tips Publishing 72

Sprout Social

MAY 31, 2016

If your brand is serious about maximizing its message on social, you’re undoubtedly running an employee advocacy program. Such a program invites employees to connect their social profiles to a platform containing curated company news, which can then be shared across individual networks. Not only does this help increase an organization’s digital footprint, but it also positions members of a company’s workforce as trusted experts.

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Metrics Authentication Curation News 47

ProBlogger

MAY 31, 2016

This is a guest post from freelance writer Anna Johansson. If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. The time-sensitive aspect is simple enough as long as you stay abreast of industry news and updates. But what does it take to write really compelling evergreen blog content? While you can’t necessarily predict how your blog posts will be received, you can write with the following food for thought in mind.

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Tips Content Case Study Review 28

Sprout Social

MAY 31, 2016

A platform as massive as Facebook is bound to have some confusion around its features and functionality. And with so many moving parts, marketers may find it challenging to decipher which features are best for their business. One of the biggest sources of confusion for a business is whether to use a Facebook Profile or a Facebook Fan Page to represent yourself.

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Convince & Convert

MAY 31, 2016

As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. What was set in motion less than six months ago now causes us to pause. In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features that require social media marketers to change their strategy on the fly.

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