Thu.Dec 06, 2018

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On Sabbaticals, Self-Care, and Sanity

Waxing UnLyrical

Hi, I’m Shonali and I’m the owner of this blog. If you’re scratching your head in bemusement, I wouldn’t blame you… because I haven’t been around these parts much lately. And that’s because my husband passed away very unexpectedly on March 4; shortly after I wrote my last “real” blog post this year, on why vulnerability is so essential in building community.

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Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

Finalist for Social Media Buzz Awards. The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. The Drum has put on the Social Buzz Awards for the past eight years. Award entries are judged by a panel of professionals looking at strategic thinking, innovation, creativity, effectiveness, and tangible results.

Retail 125
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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. User-generated content is one of the most effective tools to help you accomplish this goal. User-generated content is a quick way to establish trust and engage your audience. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either.

UGC 122
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How to Measure Video Marketing: The Metrics that Matter

Oktopost

To determine the success of your video marketing, focus on these two groups of metrics: engagement and ROI. This is how you can measure and optimize your video marketing, leveraging the right metrics.

Metrics 107
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Risky Business? 3 Brands That Mix PR and Politics

Meltwater

Should brands take a political stance? That exact question has been tossed around PR and communication departments for decades with many deciding to shy away from mixing PR and politics because… Read More >>>.

Brands 96
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11 copywriting tips for Facebook ads and chatbots

Sprout Social

Marketing and advertising have changed over the past decade or so. Television ads are muted; internet users can block advertising. And anyone who is willing to consider reading, watching, or listening to an online advertisement demands to be captured by a compelling and engaging ad or marketing campaign. This is the challenge for marketers – how to capture the attention of the right audience at the right time and be so compelling that viewers stop and take notice.

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More Trending

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Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference

Pam Moore

Have you ever led a strategic meeting where you have a specific agenda of big things you want to nail down. You know what I am talking about, right? You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management. You are on a mission and so is most of your team. However, there is that one person in the meeting who wants to talk detailed tactics?

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Influencer Marketing Is Dead. The H Hub Killed It.

Forbes Social Media

The H Hub is pioneering a new system of decentralized content creation with their community-driven content engine -- replacing influencer marketing in the process.

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Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference

Pam Moore

Have you ever led a strategic meeting where you have a specific agenda of big things you want to nail down. You know what I am talking about, right? You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management. You are on a mission and so is most of your team. However, there is that one person in the meeting who wants to talk detailed tactics?

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Welcoming WordPress 5.0 And The New Editor

Forbes Social Media

The major new update to WordPress threatens to break things, but the payoff will be worth it.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#240: 3 Types of Profitable Digital Courses You Can Create (And How to Choose the Best One For Your Business)

Amy Porterfield

When it comes to picking the format of your next digital course, the options may seem… daunting. Because thanks to the growing demand for online trainings, there are A LOT of choices out there today. So how do you know which one is right for you? Today, I’m taking all of the confusion out of […]. The post #240: 3 Types of Profitable Digital Courses You Can Create (And How to Choose the Best One For Your Business) appeared first on Amy Porterfield | Online Marketing Expert.

Course 70
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#SproutChat Calendar: Upcoming Topics for December 2018

Sprout Social

‘Tis the season to focus, put all your 2019 planning into motion and get all your ducks in a row before the holiday interruptions. In December’s #SproutChat,we’ll be talking about two important topics: how to stay nimble in today’s digital paradigm and ways to make the most of the season’s social buzz. Interested in either chat?

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Business Video Marketing Trends Shifting to Animated Video Stories in 2019

Proactive Report

Image credit. In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. “Earlier, B2B marketers used to shy away from deploying entertaining video content on social media, keeping their b

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Do No Evil: Crisis Of Consciousness Puts Googliness At Stake

Forbes Social Media

Political threats like Winnie the Pooh and the letter N could disappear in China -- along with Google’s soul -- if the company persists with project Dragonfly, a censored search engine that would put profit over purpose.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The 5 Best Ecommerce Store Designs for the Holiday Shopping Season

Pixlee

The holiday season is bound to make an impact on your Ecommerce website. According to Disruptive Advertising , 54% of millennials make purchases exclusively online. This data comes at the heels of the nearly $8 billion spent during the 2018 Black Friday Cyber Monday season in the US alone. To compete, Ecommerce businesses do everything they can to differentiate from the crowd.

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Top Five: It’s beginning to look a lot like…

Sherrilynne Starkie

Top Five Must-Know Social Media News Stories & it’s beginning to look a lot like Christmas with lots of fun and useful new tools and features! Google, Facebook, Skype and Instagram all feature! Google Hangouts Classic phasing out in 2019. Earlier this year, Google announced that Hangouts would change focus from consumer to enterprise with Hangouts Chat and Hangouts Meet, so it should be no surprise that Hangouts Classic is on the chopping block for 2019.

Exercises 150
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Planning & executing social media for global brands

Sprout Social

When designing a social media strategy for a global brand, there are many things to take into consideration. Should you start a new profile for every country and build your presence up from scratch? Or would it be easier to manage a global account? This guide is divided into two parts: Planning : Think about your brand and the strategy you want to take.

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Can Twitter Threads Increase Reach, Engagement, and Referral Traffic? An Experiment

Buffer Social

How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a link. And recently I’d been wondering the same. Then I heard about Aytekin Tank’s 17-million-impression tweet.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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13 Key Ways to Lower Your Blog’s Bounce Rate (and Why it Matters)

ProBlogger

The post 13 Key Ways to Lower Your Blog’s Bounce Rate (and Why it Matters) appeared first on ProBlogger. Bounce rate is a Google Analytics metric that tells you the percentage of people who “bounce” off your site (i.e. visit your site and leave from the first page they arrive on). To find out your bounce rate, log into your Google Analytics account.