Fri.Mar 24, 2017

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To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.” That’s BIG! First of all, congrats. I’ve known you for a long time, and some of the hardest-working people in the industry call you “boss.” So I hope this turns out to be a gre

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How to Leverage Facebook in Your B2B Public Relations

Meltwater

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

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Six Links Worthy Of Your Attention #353

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Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS ; chair of Strata , Startupfest , Pandemonio , and ResolveTO ; Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

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#SproutChat Recap: Creating Shareable Content

Sprout Social

Creating content is easy, but creating content that your audience consistently shares is something else entirely. At this #SproutChat , the folks at BrandExtract and the Sprout community shared best practices for creating on-brand content that will reach the right people and have a meaningful impact. Check out additional advice from the team on creating brand content that earns shares.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Will You, Brands Or Big Media Be The Star Of Snapchat TV?

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In the past few months, we've seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM have inked deals with Snapchat to develop original programming, specific to the Snapchat environment. Many think this is just the beginning for broadcasting brands, and how they approach the concept of mobile TV. Apparently, just watching your regular TV shows, Netflix or whatever on your iPhone is not enough.

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The Way That Content Is Changing Is Not Good For (Most) Brands

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Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. Selfishly, it would be nice to think that it was because of my presentation titled, How to avoid virtual crickets and digital tumbleweeds with your content (it's not about the headline).

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