Wed.Mar 21, 2012

5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time.

INFOGRAPHIC: Every 24 Hours Online You…

Ari Herzog

Ever wonder what you and your friends do every 24 hours on the internet? The folks at MBA Online created a graphic to visually tell your story. Have a look… Please continue reading INFOGRAPHIC: Every 24 Hours Online You… and leave a comment if inspired. Ari Herzog is currently seeking a full time position in social media. Connect on LinkedIn today. Discover more articles on new and emerging media. Recent comments Recent comments. Media infographic metrics

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Successful Strategies for Distance Learning [CASE STUDY]

SocialFish

This post is by Marci D. Thompson, Associate Director, Online Education, APIC. APIC is a professional association for infection preventionists (IPs) with more than 14,000 members. Their mission is to create a safer world through the prevention of infection.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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When The Going Gets Tough

Twist Image

"This will be my last day shining your shoes." " I like getting my shoes shined. I don't do it often enough, but I do my best to keep my shoes (and yes, even my leather sneakers) as clean and scuff-free as possible. Lump that value system into my own, personal "measure of a man," but to me, dirty shoes is a leading negative indicator (while I'm no snob, I realize this may make me a little vain). My favorite place to get my shoes shined is at the airport.

Moneyball Principles for Content Marketing

Convince & Convert

Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics.

4 iPhone Game Apps with Friends

Idaconcpts

You’ve got to have friends as the Divine Miss M so eloquently stated back in the days before the statement’s true ramifications became known to users of Facebook. She knew that she was on the right track but hadn’t yet an inkling of the coming usurpation of the term by the World Wide Web.

Wikipedia rules the waves

Sherrilynne Starkie

After 244 years, the Encyclopedia Britannica has decided to halt the presses and go out of print. Facing the realities and the stiff competition from Wikipedia , the Encyclopedia Britannica will now focus primarily on their online services. But even then, it might be too late.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

iPad 3 is Hot (Literally!)

Idaconcpts

It appears that the latest Apple tablet may become too hot to handle after a while. The thermal camera shows the new iPad (left) is considerably warmer than iPad 2 - tallying with user complaints that the new tablet can become 'uncomfortably' warm while in use. Photo Credit: Dailymail.co.uk).

iPad 21

Interview with Community Manager: Zack King from RPM

Social Media Citizens

Zack King is a Community Manager at RPM , working across a number of brands such as Captain Morgan, J&B and Clover.

Why Social Media Marketing?

Engaging Brand

"Art is in the viewer not the object". Jeff Koons. The message is in the experience not the product or service". Anna Farmery - me! And therein lies the reason, why social media in marketing helps a businesses grow their sales and their profit margins, because. We cannot give people a message! We can only give them an experience based on what we say and do.

Ask Bill Hartzer: We redesigned our website, pushed it live but did not catalogue our old URLs. What do we do?

Bill Hartzer

Someone recently asked me about redirecting their old web pages (their old URLs) to the new URLs because they redesigned their website. Here is what they said: We recently redesigned our website and pushed it live. However, we forgot to catalogue all of the old URLs on the old website, and therefore we have no way of knowing what the old URLs were on the site, so we can redirect them to the new URLs.

A World Gone Social

Learn how companies must adapt to survive.

Get More Comments: Use Energy to Spark Reader Response

ProBlogger

This guest post is by Jon Morrow of Boost Blog Traffic. According to the legendary copywriter John Carlton, the best way to understand your reader is to visualize them as a giant somnambulant sloth lying on the couch as they watch television. Your job as a writer is to get them to move. You have to be interesting enough, inspiring enough, captivating enough to get them to turn off the TV, get up off the couch, and do something.

Setting Facebook Community Expectations

Firebelly

Setting expectations is the corner stone of any successful Facebook community. According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set.

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Cartoon comic Speed Trap

1

Why Social Media Marketing?

Engaging Brand

"Art is in the viewer not the object". Jeff Koons. The message is in the experience not the product or service". Anna Farmery - me! And therein lies the reason, why social media in marketing helps a businesses grow their sales and their profit margins, because. We cannot give people a message! We can only give them an experience based on what we say and do.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.