Tue.Apr 05, 2011

Turning Marketing Measurement on its Head

Waxing UnLyrical

Last week Seth Duncan of Beyond stopped by the #measurePR Twitter chat to talk about something I thought was very intriguing. Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Pretty radical, eh?

100 Greatest Hits Of YouTube


Since Tuesday is the unhappiest day of the week , I thought I’d lighten things up and make sure this YouTube Tuesday video was a fun one. Below is a video that condenses the 100 Greatest Hits of YouTube into about 3 minutes. We humans are an interesting bunch! Are any of your favorites missing?

Trending Sources

You know what Twitter needs to Fix?

Direct Marketing Observations

I know, it’s a loaded question but it’s simple really. It’s the one area that needs attention and really hasn’t received much of it. See if you can figure out. I apologize for using my page as the example. The Bio section.

3 Steps to a Productive Life on Twitter as a Blogger Using Buffer


This is a guest post by Leo Widrich. One of the most important things I discovered is to manage my time efficiently on Twitter. Otherwise I would spend hours and hours without getting anything else done.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Goldman Sachs says Social Media has little effect on what you buy

Josh S Peters

Recently Goldman Sachs decided to do a poll to achieve who knows what. The question was vague, the demographics not released, and just about all other pertinent info was never given out.

Buy 28

The ONLY Way To Manage Your Twitter Account

Small Business Mavericks

Leave it to Marketing Pilgrim to think outside of the Twox (Twitter box). In this case, I think they've got the right idea. The right idea is to manage your Twitter account YOUR WAY. I'm with Jennita when she says

How to Remove Google Personalization from Google Search Results

Bill Hartzer

Barry over at Search Engine Roundtable wrote an interesting post about Google personalization and a little-known Google feature. There is a way to turn off the Google search results’ personalization feature by appending “&pws=0″ to the Google search results URL.

Identifying and Engaging Influencers Where Social Media and Email Integrate

Social Email Marketing

How do you determine an influencer in the social media world? What do you do with these influencers once you have identified them? Many monitor online influencers using parameters like Klout, the number of Twitter followers, etc. But, is that relevant? Maybe the answer lies in a combination of. Social email marketing

Klout 20

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Mr Internet.Make Me Look Good, Please?

Engaging Brand

Interesting, I was driving back tonight in heavy traffic and all I kept thinking was. Social media allows customers to connect. In the early days this was amazing, this was the differentiating factor from 'traditional' media methods.

The “Social Media Certificate” – Smart Move or Scam?

Webbiquity SMM

A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them with a link).

Tools 17

Using Interactive Media in Email Marketing

Social Email Marketing

Just in case you haven’t heard, there’s a lot you can do with “web 2.0” in your email marketing. It’s not just about text, photos/graphics and links. Today you have a range of possibilities where interactive and multimedia is concerned. Video If you’ve got good, relevant and engaging video content. Email marketing

Do You Have these 4 Unrealistic Expectations of Blogging?


Earlier in the year I surveyed a small segment of ProBlogger readers on their blogging experiences as a way of keeping in touch with the needs of readers. I asked a variety of questions, but the answers to one particular question stood out to me like a sore thumb, because I saw the same themes emerging again and again. The question asked bloggers to think about the unrealistic expectations that they had when they started blogging.

A World Gone Social

Learn how companies must adapt to survive.

Email Vendor Features and Functions Guide: Differences Between Email Vendors Bigger Than Expected

Social Email Marketing

This week the European Email Vendor Features and Functions Guide is released, the second part of the guide that offers side-by-side comparison of in total 53 ESPs worldwide. The first worldwide edition of John Caldwell's guide In a collaboration between our friend John Caldwell's Red Pill Email and. Industry news

Blog Monetization Outside the Box


This guest post is by Matthew Kepnes of Nomadic Matt’s Travel Site. Someone once told me that the only way to make money with a blog is to sell massive amounts of text links. There’s no other way,” he said, and he was resolute in his opinion. I couldn’t change his mind, so I just listened and nodded my head. I didn’t bother to argue, even though I knew he was wrong. I know plenty of people who make money online and they don’t do it by selling text links.

All Acquisitions, All the Time

Net-Savvy Executive

Here we go again. Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. This time, it's KANA Software and Overtone , in a combination that's all about integrating customer service and analytics. If you're trying to keep up with all the moves, remember that I keep an acquisitions scorecard over at SMA. Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. "

2011 Q1 Review: SocialFish clients and work


It’s time for our quarterly recap of what we’ve been working on. Here’s a review of what we’ve been up to in the first quarter of 2011. Busy as usual!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Evil Plans – a video review

Jeff Esposito

This post contains video, if you can’t view, please click here. Between SXSW and my shoulder surgery, I have been delayed in creating video reviews of the books that I have read. So today, the first delayed review is of Hugh MacLeod’s Evil Plans. The book was a quick read and really good for inspiration and offering the why not when coming up with a killer idea and executing it. Check out the video above for my full thoughts on it. Book Review Evil Plans Hugh MacLeod

Cartoon of the day

Jeff Esposito

Image GapingVoid. Cartoon of the Day Create GapingVoid Hugh MacLeod New Light