Mon.Mar 17, 2025

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Meta Ads Audit: Evaluation of Ads and Creative Elements

Jon Loomer

When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results. In between, one key element is what they’ve done on the ad side. This is part of a series of posts I’ve written about account audits. If you want to take this seriously, there’s much more to consider than the performance alone.

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Longer TikToks Get More Views — Data Shows Best TikTok Video Length

Buffer Social

A statement that definitely won’t surprise you: TikTok’s algorithm seems to prioritize videos that keep users on the platform for longer. But here’s a follow-up that might: That means videos longer than a minute tend to get more views and watch time than their shorter counterparts. When we set out to uncover what TikTok video length performed the best, I certainly didn’t expect it to be longer videos.

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US Government Says TikTok Deal is Getting Close

Social Media Today

After months of speculation, the U.S. government says that TikTok will be sold to an American partner.

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10 Australian social media trends for 2025

Sprout Social

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. This also makes it an essential tool for marketers. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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xAI Acquires Text-to-Video AI Project Hotshot

Social Media Today

X users will soon be able to generate AI videos in-stream.

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Snapchat Announces New Features for its AR Spectacles

Social Media Today

But will Snapchat's AR glasses be able to compete with offerings from competitors?

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Data Shows that Longer Clips Are Now Gaining Traction on TikTok

Social Media Today

It seems that "longer short"videos are now gaining more traction.

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TikTok Adds Simplified Account Security Overview

Social Media Today

A simplified overview for managing your TikTok account security settings.

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