Wed.Mar 12, 2025

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Brand and Product Differentiation: How to Showcase Your USPs on Social Media

Social Media Strategies Summit

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And in theory, this should make capturing their attention easier for your business. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these platforms for product and brand research, as well as shopping.

Products 147
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Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Buffer Social

Have you ever wished you could just skip the Instagram algorithm altogether and guarantee your content gets seen by your target audience?  Or, rather than asking folks to click over to your bio to find your products, content, or website, just include a link right in the post? Well, meet Instagram ads. They are paid posts on the platform that you can use to promote your business, product, or services and reach new people.

Instagram 114
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The social media landscape is being upended: Don’t wait to make a move

Sprout Social

We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.

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Hate Speech Gets No Audience on Sez Us, The New Pro-Democracy Social Network

Bill Hartzer

Social media has long been a battleground. Outrage fuels engagement. Misinformation spreads faster than facts. Bad actors thrive while reasonable voices get drowned out. Sez Us is stepping in with a different approachone that rewards thoughtful discussion and holds users accountable for how they interact. Launched today, Sez Us is a new social network built around reputation, trust, and user-driven moderation.

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AI in HR: 20+ Prompts to Use Now

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

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Ignite Social Media Named a Best Place to Work in the US—Twice!

Ignite Social Media

At Ignite Social Media, we dont just talk about great workplace culturewe live it. And now, we have two national awards to prove it! Were thrilled to share that both Ad Age and Ragan PR have named Ignite Social Media a Best Place to Work in 2025. These recognitions are especially meaningful because they highlight what makes Ignite truly special: a team-first mentality, a collaborative spirit, and a culture where great work and great people thrive.

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The ultimate guide to LinkedIn hashtags in 2025: Tools + top trends

Hootsuite

Over one billion people use LinkedIn, making it the worlds largest social media platform for professionals. And all those people want to boost professional networking, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use?

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Creating The Perfect Marketing Strategy

The Social Media Hat

4 key aspects of a winning marketing strategy that every business leader and professional marketer should consider and integrate. The post Creating The Perfect Marketing Strategy appeared first on The Social Media Hat.

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Bluesky Adds Longer Videos, DM Requests Folder

Social Media Today

The latest feature update for the Twitter-clone app.

Video 162
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Brand Strategy: Liquid Death Doesn’t Sell Water. It Sells Rebellion.

Keyhole.co

For decades, the brand has done what most beverage companies wouldn’t dareput anti-marketing at the center of their strategy, rebellion and all. When the industry leaned into wellness perfection, Liquid Death pushed back with “Murder Your Thirst,” Greatest Hates albums, and a Super Bowl ad that made professionals appear to drink on the job.

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How to Design Compelling Facebook and Instagram Ads That Convert [Infographic]

Social Media Today

Some tips to consider in your Facebook and IG ad creation process.

Facebook 156
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Branding of Brand Brand Beer

WebInKnow

I was looking through some older blog posts today, and I discovered a post I wrote 15 years ago that I had forgotten about. Re-reading it today made me laugh, so I thought Id post it again. + So last night I made my way to Pakhuis Wilhelmina , a funky former warehouse turned live music venue in Amsterdam to see what turned out to be a surprisingly excellent Dutch Ramones tribute band.

Brands 52
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TikTok Shares Insights into How Marketers Can Tap Into Major Events

Social Media Today

Some tips to help you boost your topical promotions.

Eventful 147
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Snapchat Launches Custom Video AI Lenses

Social Media Today

A new, AI-powered version of Snap's Lenses.

Video 142
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Meta Invites More Advertisers to Link Their Google Analytics Account

Social Media Today

More data to improve your Facebook and IG ads performance.

Analytics 128
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HR in 2026: Insights & Best Practices

Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!

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Meta Faces Another Lawsuit for Using Copyright-Protected Works to Train its AI Models

Social Media Today

The company reportedly pushed ahead with its LLM development despite knowing it was breaking copyright law.

Training 126