Jon Loomer
FEBRUARY 6, 2025
The Existing Customer Budget Cap is a feature that allows you to cap the percentage of your budget spent on existing customers when running Advantage+ Shopping Campaigns. You define existing customers using audience segments. Unfortunately, this option is going away… What Happened? If you still have this option, you won’t have it for long.
Buffer Social
FEBRUARY 6, 2025
If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Let’s get rid of the top two objections before I tell you how to use TikTok for business.
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Oktopost
FEBRUARY 6, 2025
B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. As businesses navigate the complexities of 2025 and beyond, social media platformsparticularly LinkedInhave become critical channels for building brand presence, fostering meaningful connections, and driving sustainable growth. The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others.
Social Media Today
FEBRUARY 6, 2025
Pinterest is seemingly on the right track with its development.
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Social Media Today
FEBRUARY 6, 2025
Some comparative insights for your social media marketing efforts.
Social Media Today
FEBRUARY 6, 2025
Snapchat founders Evan Spiegel and Booby Murphy are also supporting the effort.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
FEBRUARY 6, 2025
The next stage of digital connection could well be the metaverse after all.
Social Media Today
FEBRUARY 6, 2025
New options for Meta's AI-powered ad targeting tools.
Social Media Today
FEBRUARY 6, 2025
Some new elements for Snapchat+ subscribers.
Social Media Today
FEBRUARY 6, 2025
The Canadian government ordered TikTok to leave the nation last year.
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