Thu.Jan 16, 2025

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5 Ways to Improve Your LinkedIn Marketing Efforts in 2025 [Infographic]

Social Media Today

Some helpful pointers to inform your LinkedIn content approach.

LinkedIn 205
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Incorporating DEIB Into Your Higher Ed Social Media Content Initiatives

Social Media Strategies Summit

Higher ed institutions have often struggled to incorporate heritage moments into their social content strategies for various reasons. But recent cultural shifts mean its no longer an option to simply ignore these occasions. Today, its up to universities to ensure their communications center diverse stories (and storytellers). Karla Fung , Director of Social Media at UC Davis, shares insights on how to incorporate diversity, equity, inclusion, and belonging (DEIB) into your social content initiat

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Social Media Spring Cleaning [Infographic]

Social Media Today

Some pointers on how to review and refine your brand's social media presence.

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Were Your Audience Segments Broken?

Jon Loomer

Im a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results by… Engaged Audience Existing Customers New Audience But something went horribly wrong beginning around January 6th. What Happened? I was seeing a very high percentage spent on “Unknown” with very little on Engaged Audience and Existing Customers.

Issues 125
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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Pinterest Highlights Key Color Trends for 2025

Social Media Today

Pinterest has identified five key color trends that will resonate in 2025.

Trends 185
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6 Social Listening Tools and What They’re Best for (With Alternatives)

Buffer Social

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your soci

Tools 109

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Crayola’s YouTube content strategy colors outside the lines

Sprout Social

In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayolas legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. Yet the creativity icons YouTube content strategy is rooted in translating the magic found in its yellow and green crayon boxes to the digital landscape.

YouTube 84
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Court Documents Reveal Meta Used Pirated Books to Train its AI Systems

Social Media Today

Another blow for Zuckerberg's carefully cultivated public persona.

Training 177
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The guide to planning your 2025 B2B social media strategy

Oktopost

With 2025 just around the corner, B2B companies are gearing up for a new year of opportunities and challenges in social media. As platforms, audience behavior, and content trends continuously evolve, staying proactive and adaptable is essential to sustaining and growing your online presence. A well-thought-out social media strategy strengthens your brand positioning and helps achieve business goals by driving engagement, leads, and loyalty among your target audience.

B2B 62
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Assessing Possible Outcomes in the Final Days for TikTok in the US

Social Media Today

With just days remaining, what are the chances that TikTok remains available in the US?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.