5 Ways to Improve Your LinkedIn Marketing Efforts in 2025 [Infographic]
Social Media Today
JANUARY 16, 2025
Some helpful pointers to inform your LinkedIn content approach.
Social Media Today
JANUARY 16, 2025
Some helpful pointers to inform your LinkedIn content approach.
Social Media Strategies Summit
JANUARY 16, 2025
Higher ed institutions have often struggled to incorporate heritage moments into their social content strategies for various reasons. But recent cultural shifts mean its no longer an option to simply ignore these occasions. Today, its up to universities to ensure their communications center diverse stories (and storytellers). Karla Fung , Director of Social Media at UC Davis, shares insights on how to incorporate diversity, equity, inclusion, and belonging (DEIB) into your social content initiat
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Social Media Today
JANUARY 16, 2025
Some pointers on how to review and refine your brand's social media presence.
Jon Loomer
JANUARY 16, 2025
Im a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results by… Engaged Audience Existing Customers New Audience But something went horribly wrong beginning around January 6th. What Happened? I was seeing a very high percentage spent on “Unknown” with very little on Engaged Audience and Existing Customers.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Social Media Today
JANUARY 16, 2025
Pinterest has identified five key color trends that will resonate in 2025.
Buffer Social
JANUARY 16, 2025
Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your soci
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sprout Social
JANUARY 16, 2025
In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayolas legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. Yet the creativity icons YouTube content strategy is rooted in translating the magic found in its yellow and green crayon boxes to the digital landscape.
Social Media Today
JANUARY 16, 2025
Another blow for Zuckerberg's carefully cultivated public persona.
Oktopost
JANUARY 16, 2025
With 2025 just around the corner, B2B companies are gearing up for a new year of opportunities and challenges in social media. As platforms, audience behavior, and content trends continuously evolve, staying proactive and adaptable is essential to sustaining and growing your online presence. A well-thought-out social media strategy strengthens your brand positioning and helps achieve business goals by driving engagement, leads, and loyalty among your target audience.
Social Media Today
JANUARY 16, 2025
With just days remaining, what are the chances that TikTok remains available in the US?
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