Wed.Dec 04, 2024

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Wealthsimple Foundation’s Leen Li on understanding your audience

Hootsuite

Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space.

Class 107
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How to Get More Followers on TikTok in 2025

Buffer Social

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Its algorithm is designed to give even the smallest accounts a chance at viral fame, making it a democratic platform for those looking to make an impact.

How To 94
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LinkedIn Adds Revolving Slideshow Option for Profile Banner Images

Social Media Today

A new presentation option for your LinkedIn profile/

LinkedIn 190
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The role of creativity in B2B Marketing with Wensy Antoli

Oktopost

As a Creative Strategy Lead at LinkedIn for Marketing, Wensy Antoli tackles the role of creativity in B2B marketing and reveals how B2B brands can effectively leverage creativity, nostalgia, and authenticity to build trust, engage their audiences, and drive measurable results. Listen to the podcast: Or catch us on Spotify , Apple Podcasts, YouTube and LinkedIn Live Watch the recording: Episode Summary What if the secret to standing out in B2B marketing wasn’t more data, bigger budgets, or comple

B2B 87
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Mid-Year Review: How to Ignite Employee Potential Through Meaningful Feedback

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

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TikTok Highlights Key Trends of 2024

Social Media Today

The key trends that drove engagement on TikTok in 2024.

Trends 185
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How brands will leverage audience insights to stay relevant in 2025

Audiense

Explore how forward-thinking brands will harness audience intelligence insights to drive hyper-personalization, thrive in niche markets, and stay ahead in 2025.

Brands 91

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My Click Attribution Test

Jon Loomer

I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an outbound link to report a conversion. Otherwise it would be a view-through conversion. But Meta’s documentation is ambiguous at best, so I created a test to prove it one way or the other. Here’s what I did… My Test I created an Engagement campaign with the following conversion location settings in the ad set: Conversion Location: On Your Ad Eng

URL 167
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Threads Enables Expanded Interaction With Fediverse Users

Social Media Today

The latest update in Meta’s decentralized social experiment.

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How To Install Netflix On Kodi In 2025

Tweaklibrary

Kodi is a free and open-source media player that lets you seamlessly play your digital media. And, if you love binging on Netflix content whether series or movies, and don’t want to move away from Kodi, this blog’s for you. Why? Because here we’ll tell you how you can stream Netflix content right from the comfort of Kodi. New to Kodi, here’s a beginner’s guide on how you can install and use Kodi.

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Meta Shares Marketing Insights with ‘Performance Talks’ Hub

Social Media Today

Some insights for your Facebook and IG marketing approach.

Marketing 156
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TikTok Boosted In-App Sales by 3x on Black Friday

Social Media Today

Some positive signs for TikTok’s ongoing in-stream shopping push.

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Meta Interviews Marketing Leaders for New ‘Performance Talks’ Hub

Social Media Today

The video series includes pointers on Meta’s automated Advantage+ ads, Reels, audience growth tactics and more.

Marketing 139
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TikTok’s In-App Sales on Black Friday Top $100M

Social Media Today

Sales on one of the biggest shopping days of the year tripled compared to last year, the platform reported.

Report 81