Wed.Oct 02, 2024

article thumbnail

How Corona Found Success With YouTube Shorts

Social Media Today

The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

YouTube 193
article thumbnail

Test Results Highlight Influence of Randomness

Jon Loomer

The results of this test are so important. They highlight the role of randomness on Meta advertising. Test Results I ran an A/B test of three different ad sets. Breakdown of performance looks like this… Ad Set A: 80 conversions Ad Set B: 100 conversions Ad Set C: 86 conversions Would you act on these results? Meta thinks you should. According to the A/B test results, Meta has 59% confidence that Ad Set B is the winner.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 ways grocers can master shoppable video, connected TV

Social Media Today

Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

Retail 152
article thumbnail

How to set a smart social media budget (and get it approved)

Hootsuite

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the return on investment from the budget invested the previous year.

article thumbnail

Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

article thumbnail

Features To Consider When Choosing a Contact Center Solution

The Realtime Report

Features To Consider When Choosing a Contact Center Solution Today’s customer service landscape requires more than a polite tone and timely responses. Businesses must employ a sophisticated contact center solution to efficiently manage the demands and complexity of modern consumer interactions. From managing multichannel communications to leveraging the power of data analytics, the right system can give an enterprise the edge in delivering exceptional customer service.

article thumbnail

The 3-Step Habit: A Social Media Marketers Guide to Creativity

Ignite Social Media

Guest Post by Jason Keath , co-founder of Social Fresh and author of the upcoming book, “ The Case for More Bad Ideas.” More information on Jason follows the article. I read about 100 marketing reports every year. It’s part of my job as a strategist and creativity speaker. The platforms are constantly making adjustments. Consumer behavior is always changing.