Social Media Today

OCTOBER 2, 2024

The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

YouTube 196

YouTube Campaign Brands 196

Jon Loomer

OCTOBER 2, 2024

The results of this test are so important. They highlight the role of randomness on Meta advertising. Test Results I ran an A/B test of three different ad sets. Breakdown of performance looks like this… Ad Set A: 80 conversions Ad Set B: 100 conversions Ad Set C: 86 conversions Would you act on these results? Meta thinks you should. According to the A/B test results, Meta has 59% confidence that Ad Set B is the winner.

Influencer 161

Influencer Sample Samples Advertising 161

Social Media Today

OCTOBER 2, 2024

Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

Retail 164

Retail Video Industry Social Media 164

The Realtime Report

OCTOBER 2, 2024

Features To Consider When Choosing a Contact Center Solution Today’s customer service landscape requires more than a polite tone and timely responses. Businesses must employ a sophisticated contact center solution to efficiently manage the demands and complexity of modern consumer interactions. From managing multichannel communications to leveraging the power of data analytics, the right system can give an enterprise the edge in delivering exceptional customer service.

Features 91

Features System Training Analytics 91

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Ignite Social Media

OCTOBER 2, 2024

Guest Post by Jason Keath , co-founder of Social Fresh and author of the upcoming book, “ The Case for More Bad Ideas.” More information on Jason follows the article. I read about 100 marketing reports every year. It’s part of my job as a strategist and creativity speaker. The platforms are constantly making adjustments. Consumer behavior is always changing.

Social Media 97

Social Media Marketing FeedBurner Curation 97

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the return on investment from the budget invested the previous year.

Social Media 103

Social Media HootSuite ROI How To 103