Mon.Aug 02, 2021

LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools

Social Media Today

The acquisition will help LinkedIn expand its video posting options, with a view to providing new creator monetization options

Empathy in Marketing: How to Know Your Audience Better for Empathetic Marketing [Part 2]

Audiense

To show empathy in your marketing, you need to know and understand your audience first. For this, you need research and data to give you insights into your audience. Audience Intelligence

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Twitter Announces New Partnerships with Reuters and AP to Improve Information Accuracy in Trend Listings

Social Media Today

The new partnerships will see more information sources made available to Twitter's curation team

How To Recover Files From A Damaged/ Dead Hard Drive

Tweaklibrary

Hard Drives, unlike any hardware on your computer, are vulnerable to damages and there can be various reasons why these damages take place and why you might have the urgent need to recover data from a damaged or dead hard drive. Let’s have a look at some of the causes – .

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Clubhouse Sees Significant Increase in Usage, Announces Changes to Notifications and Club Admin Roles

Social Media Today

The app is seeing big growth in India, which has become a big focus for the app

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LinkedIn Shares New Insights into Key Tech Buying Trends, and the Impacts of the Pandemic

Social Media Today

The report looks at key tech buying trends, and the rising importance of brand and community building in the process

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The Brand Marketer’s Guide to Podcasting 

Pixlee

In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. In addition, heavy podcast listening (6 or more hours per week) is constantly rising for both men and women.

Twitter Adds New Sign-In Options via Apple and Google ID

Social Media Today

The option will make it easier to sign in, without having to continually re-enter passwords

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How to Host an Instagram Giveaway: A Step-by-step Guide

Later

If you want to grow your following on Instagram, hosting a giveaway can be one of the most effective tactics. With the right strategy, you can reach thousands of potential new followers — all while building a stronger sense of community around your brand. Ready to get started?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

TikTok Looks to Build Ties with Cybersecurity Officials by Sponsoring The US Cyber Games

Social Media Today

TikTok will provide support and promotion for the event, which aims to help in the recruitment of cybersecurity talent

Difficulty Navigating Digital Walled Gardens from Google, Microsoft, and Apple

David Meerman Scott

The big digital players including Google, Microsoft, and Apple have been forming semi-closed ecosystems around their content and applications for more than a decade

Spotting Misinformation On Social Media Is Increasingly Challenging

Forbes Social Media

Whether it is about the presidential election, climate change, or Covid-19 vaccines and the delta variant, misinformation continues to spread across social media. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

6 Tips for Writing SEO Blog Posts [Infographic]

Social Media Today

Some key tips to help improve your SEO performance through your content efforts

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.