What is Data Bias? And why you should care
Audiense
AUGUST 2, 2021
Have you ever looked at audience data and thought that it does not seem completely real or accurate? It could be a result of data bias. Data bias is when the source data is skewed, providing results that are not fully representative of the audience you are researching, and can be either intentionally or unintentionally done. Either way, data bias is something to be taken into account in your planning and strategy.
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