Mon.Aug 02, 2021

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What is Data Bias? And why you should care

Audiense

Have you ever looked at audience data and thought that it does not seem completely real or accurate? It could be a result of data bias. Data bias is when the source data is skewed, providing results that are not fully representative of the audience you are researching, and can be either intentionally or unintentionally done. Either way, data bias is something to be taken into account in your planning and strategy.

Data 170
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LinkedIn Shares New Insights into Key Tech Buying Trends, and the Impacts of the Pandemic

Social Media Today

The report looks at key tech buying trends, and the rising importance of brand and community building in the process.

Buy 205
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Empathy in Marketing: How to Know Your Audience Better for Empathetic Marketing [Part 2]

Audiense

To show empathy in your marketing, you need to know and understand your audience first. For this, you need research and data to give you insights into your audience.

Marketing 164
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Pro Tips: Instagram Shares Insights into How to Maximize Your On-Platform Promotion Efforts

Social Media Today

What's working on Instagram now? We spoke to the platform's Product Marketing Lead for Small Businesses to find out.

Platform 185
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Brand Marketer’s Guide to Podcasting 

Pixlee

In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. In addition, heavy podcast listening (6 or more hours per week) is constantly rising for both men and women. Well-researched and authentic content will always get more followers than pitching products. If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. .

Brands 98
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Twitter Announces New Partnerships with Reuters and AP to Improve Information Accuracy in Trend Listings

Social Media Today

The new partnerships will see more information sources made available to Twitter's curation team.

List 207

More Trending

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SMT Expert Series: Matt Navarra Discusses the Latest Trends, and Where Things are Headed

Social Media Today

In an exclusive interview, social media expert Matt Navarra provides his insights on some of the latest trends.

Trends 177
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Difficulty Navigating Digital Walled Gardens from Google, Microsoft, and Apple

WebInKnow

The big digital players including Google, Microsoft, and Apple have been forming semi-closed ecosystems around their content and applications for more than a decade.

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Clubhouse Sees Significant Increase in Usage, Announces Changes to Notifications and Club Admin Roles

Social Media Today

The app is seeing big growth in India, which has become a big focus for the app.

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How To Recover Files From A Damaged/ Dead Hard Drive

Tweaklibrary

Hard Drives, unlike any hardware on your computer, are vulnerable to damages and there can be various reasons why these damages take place and why you might have the urgent need to recover data from a damaged or dead hard drive. Let’s have a look at some of the causes – . U nexpected computer crashes. The entry of virus or malware . Physical damages such as water falling on the hard drive or accidental bumps.

How To 24
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Twitter Adds New Sign-In Options via Apple and Google ID

Social Media Today

The option will make it easier to sign in, without having to continually re-enter passwords.

Apple 191
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Best No Log VPN To Choose From When Anonymity Is Your Priority

Tweaklibrary

Browsing the web is not bereft of dangers. There are snooping eyes everywhere all set to pounce on your crucial credentials and snatch your online identity. That’s exactly where a weapon called VPN short for Virtual Private Network comes to your rescue. It helps form a safe and secure connection with another network present on the internet. It then forwards all your online traffic through an encrypted tunnel because of which no one can get a clue of your IP address.

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TikTok Looks to Build Ties with Cybersecurity Officials by Sponsoring The US Cyber Games

Social Media Today

TikTok will provide support and promotion for the event, which aims to help in the recruitment of cybersecurity talent.

Eventful 169
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How to Host an Instagram Giveaway: A Step-by-step Guide

Later

If you want to grow your following on Instagram, hosting a giveaway can be one of the most effective tactics. With the right strategy, you can reach thousands of potential new followers — all while building a stronger sense of community around your brand. Ready to get started? We’re sharing everything you need to know to plan the perfect Instagram giveaway in this guide.

Hosting 120
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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9 Essential Marketing Channels Small Businesses Should Invest In [Infographic]

Social Media Today

A quick overview of some essential marketing channels to consider in your strategy.

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6 Tips for Writing SEO Blog Posts [Infographic]

Social Media Today

Some key tips to help improve your SEO performance through your content efforts.

SEO 211
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Key Tips for Maximizing Your Instagram Presence [Infographic]

Social Media Today

If you want to build your Instagram audiences, you need to start with the basics.

Instagram 206
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A Small Business Guide to Shopify [Infographic]

Social Media Today

Here's a full overview of how to set-up your own Shopify online store.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.