Data-driven vs data-informed creativity: 6 experts share their visions
Audiense
FEBRUARY 26, 2020
The debate around whether organizations should adopt a data-driven or a data-informed approach is not new. However, the concept of technocreativity is now beginning to make good advertising sense. We wanted to gather the opinions of a few industry professionals on creativity, and the pros and cons of it being either driven or informed by data.
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