Sun.Feb 24, 2019

Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)

Social Media Today

What types of content drive the most consumer action on social? The team from Stackla recently conducted a survey on the effectiveness of different approaches

Crisis Communications: To Respond or Not? 3 Questions to Ask Yourself Before You Decide

Meltwater

Regardless of their industry or the specifics of their particular crisis, there is one consistent question we get from clients when faced with criticism. We got a bad review. Somebody… Read More >>>. PR & Comms Crisis Management Media Outreach

Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice.

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How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You make sure that the audience it reaches is perpetually fresh. You can do this with an evergreen Facebook campaign. I’ve been using this approach since 2015. It still works today. An evergreen Facebook campaign can utilize one ad or dozens of ads.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Build a Monthly Social Media Report (+ Free Templates!)

Later

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy!

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Want More Happiness At Work? Four Unexpected Ways to Get It

Forbes Social Media

Four unexpected ways to be happier at work

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Apple 'Confirms' iPhone 7, iPhone 8 Hardware Changes. Here's The Lesson You Can Take From It

Forbes Social Media

Michael Maven looks at new hardware changes made by Apple, and the lesson you can learn from it