Wed.Oct 17, 2018

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Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. It’s news to keep marketing and communications professionals ahead of the curve. 1. The night that YouTube went dark.

YouTube 199
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Now You Can Switch Your LinkedIn Profile Button from 'Connect' to 'Follow'

Social Media Today

LinkedIn is giving all users the option to list a 'follow' button as the main CTA on their profile, as opposed to the current 'Connect' option.

LinkedIn 167
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5 Ways to Optimize Content Marketing with Social Media Data

Digimind

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos. But with so much content out there and a limited amount of time to read it all, how can you optimize your content to make it compelling for your target audience?

Content 97
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Facebook Announces New Measures to Crackdown on Stolen Content and False Information

Social Media Today

Facebook has announced two new measures to crack down on questionable content as it continues to skirt the lines of editorial censorship.

Content 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Ways to Optimize Content Marketing with Social Media Data

Digimind

Good content engages customers and helps to form relationships with them. Here are 5 ways social media data can help you improve your content marketing strategy. The post 5 Ways to Optimize Content Marketing with Social Media Data appeared first on Digimind Blog.

Data 97
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YouTube Changes Video Ad 'Engagement' Register from 30 Seconds Watch Time to 10 Seconds

Social Media Today

YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or more of your TrueView ad.

YouTube 166

More Trending

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Google Announces Expansion of 'Shopping Actions', New Shopping Data Ahead of the Holiday Period

Social Media Today

Google has announced an expansion of its smart speaker-friendly Shopping Actions, while also launching an update of Shopping Insights.

Google 156
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IGTV for Business: 10 Brands Killing it With IGTV Videos

Later

Using IGTV for business is still new territory for most brands. It’s only been a few months since IGTV launched, and many brands are wondering how to use IGTV for business, or if they should even use the channel at all. If you’re still on the fence about IGTV, struggling to find inspiration on what to film, or aren’t sure how to incorporate the new platform into your social strategy, we’re sharing 10 brands who are finding creative ways to use IGTV for business: Getting Started with IGTV For Bus

Video 70
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Pinterest Adds New Shopping Options to Boost eCommerce Potential

Social Media Today

Pinterest is adding even more new options to make it easier to discover and buy products on the platform.

Buy 163
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Electric Vehicles And The Necessity Of Cultural Change

Forbes Social Media

With all the media focus on green transportation, the first question we forget to ask ourselves is the most obvious.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Puts Out Call for Next Communities Summit

Social Media Today

Facebook has put out a call for people interesting in attending its next Communities Summit at Menlo Park in February.

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Seven Disruptions That Are Shaping Customer Experience Today

Forbes Social Media

Offering the right products in the right place at the right time is a given -- and it's no longer enough, on its own, to deliver a superior experience.

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Facebook's Portal Could Play a Major Role in the Company's Strategic Direction

Social Media Today

The timing of the launch may seem odd, but Facebook's Portal could be set for much bigger things in future.

Company 155
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Snapchat's Scripted Show Approach to Lure Black Teens

Forbes Social Media

Snap announced 12 new “Snap Originals” scripted shows in effort to regain its popularity with the very coveted but fickle black teen user group. Teenagers and their technology are inseparable with 9 out of 10 black teenagers using Snapchat.

Groups 51
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Periscope Adds Chat Moderation to Clean Up In-Stream Interaction

Social Media Today

Periscope is adding a new option which will enable streamers to enlist comment moderators to keep things civil in real-time discussion.

Comments 130
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Why You Should Claim Your Instagram Account on Pinterest

Later

Pinterest has always been a great channel for businesses — but it just got a lot better thanks to a new feature that lets you claim your Instagram account on Pinterest. . Now you’ll get attribution on any Pins that originate from your Instagram account, even if someone else did the pinning! . Claiming your Instagram account on Pinterest also gives you access to a more robust analytics system with deeper insights into how your content performs.

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One Can Be A Lonely Number: Epson Supports Freelancers With Eco Pop-Up

Forbes Social Media

There is an increasing number of people working from home, as freelancers. New data from Epson shows that this can be lonely and affect mental health. A new co-working space is paving the way for how large corporate organisations support the growing freelance community.

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Chronicles Of A 50+ Entrepreneur: Craig Newmark's Philanthropy, Founders for Change

Forbes Social Media

"I believe in a more diverse and inclusive tech industry. I am dedicated to having a diverse team and board, and when I have a choice of investment partners in the future, the diversity of their firms will be an important consideration.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.