Wed.Oct 03, 2018

How to Maximize Video Content Across the Major Social Networks

Social Media Today

Video is huge, and it's here to stay. Here are some tips on how to optimize your videos across all the major social media networks

Facebook Custom Audience Sizes Have Returned (sort of!)

Jon Loomer

Facebook advertisers continue to experience challenges when using the platform’s custom audience feature to estimate potential audience sizes. In particular, many advertisers report seeing errors that state the audience size is “not available”.

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Facebook Adds New Video Tools to Foster Community Engagement

Social Media Today

Facebook's adding some new video tools to help boost engagement and build community around video content

How to Handle a Natural Disaster on Social Media

Ignite Social Media

Unfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan of attack so you can be extra prepared. Nowadays, during times of uncertainty and crisis, people tend to jump online quickly to get their questions answered and having real-life updates at their fingertips. Before jumping in, keep these tips in mind during your next natural disaster on social media crisis. Determine Your Role in this Crisis.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

3 Instagram Growth Lessons from How Smarties has Redesigned its On-Platform Image

Social Media Today

Smarties has been undergoing an Instagram makeover, which has produced some great results. Here are some insights into their refreshed approach

How to Manage Multiple Instagram Accounts With a Team


Managing multiple Instagram accounts can seem like a daunting task, especially if you’re trying to grow followers and engagement on each of the accounts.

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Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

Buffer Social

As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ?Tank, Tank, felt as 2017 was drawing to a close.

Twitter Updates Account Creation and Content Sharing Rules Ahead of US Midterms

Social Media Today

Twitter has announced a new set of updated rules to help weed out bad actors as part of its continued effort to improve platform integrity

How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer Social

Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. Understand how to amplify blog content by reverse engineering social media videos that your audience will love.

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Reddit's Now Serving a Billion Video Views, Underlining Opportunities

Social Media Today

Reddit is now serving a billion native video views per month, highlighting, once again, why video should be part of your digital marketing toolkit

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Guide for Political Campaigns

Sprout Social

A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. But was anyone prepared for social media’s impact on politics? Regardless of political affiliation, the last presidential election and the campaign trail that have followed have made for one of the most interesting political cycles yet.

Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

This article originally appeared in MediaPost. In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. Eight years later, I read their book, “The Cluetrain Manifesto.” ” Social media was going to change the world, and I wanted to be at the tip of the spear.

50 Social Media Tips to Help You Promote Your Brand [Infographic]

Social Media Today

Looking to get your social media marketing strategy off to a good start - or to refresh your approach? Check out this graphic

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12 Under 40: Meet The Youngest Billionaires On The Forbes 400 2018

Forbes Social Media

Social media companies may be more controversial than ever. Still, nearly half of the Under 40 billionaires on this year’s Forbes 400 list hail from such companies. Five of the 12 billionaires under 40 (all of whom are worth at least $2.1 billion) derived their fortunes from social apps. NASDAQ:FB NYSE:SNAP NYSE:WMT

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Importance of Holiday Marketing in October [Infographic]

Social Media Today

Have you started your holiday marketing campaign yet? According to these stats, you may want to get moving

What Facebook's Address Book Mining Tells Us About Our Privacy

Forbes Social Media

Facebook’s silent practice of mining uploaded address books for contact information on other users reminds us that little has changed post-Cambridge Analytica, while questions about the company's transparency remind us that it is truly time to stop blindly trusting the social platforms

How to Capture Big Ideas and Be a Star at the Office

Social Media Strategies Summit

The Social Media Strategies Summit is right around the corner. Hopefully, you’re ready with creative strategies to be a conference networking magnet and generate tons of content from the conference. Add these five Idea Magnet tips to help you take your full creative recharge back to the office.

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A Simple Name Change Might Fix Confusion About The Presidential Alert System

Forbes Social Media

A simple modification might fix confusion about the Presidential Alert system designed to notify citizens in the event of a national emergency

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Things That Will Make You Successful As A Remote Worker

Forbes Social Media

Working remotely is a trend that might be on your radar. But to master the work-at-home experience, you need to prepare

How Make Your Career Dreams Come True. In Six Words Or Less

Forbes Social Media

Be interesting and concise. On his LinkedIn profile, Richard Branson writes, "tie-loathing adventurer and thrill seeker". Jim Collins, the bestselling author of Good to Great, is an expert in "what makes great companies tick

Why Facebook's Breach Shouldn't Turn Us Away From Single Sign On

Forbes Social Media

Facebook's breach raises questions about Single Sign On systems, but if the web embraced Estonia's model of hardware cryptographic identities instead of treating two factor as an anti-phishing feature and socials saw our data as being as valuable as we do, we could finally have a secure web

The First Amendment Moral In Trump's Criticism Of Mass Media

Forbes Social Media

A Title II approach to net neutrality would empower government censorship by proxy

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Will Twitter's New Democratic Policymaking Succeed?

Forbes Social Media

Twitter announces it will involve its users in setting policy, but its inaugural attempt falls short. Instead, we need transparency and local policies that embrace diversity and our international differences