Wed.May 11, 2016

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Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick.

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4 Reasons NOT to Use Facebook Live for Your Business

Jenn's Trends

Lately, there’s been a lot of hoopla around Facebook Live Video. It was one of things most talked about at #SMMW16, everyone seems to have written a blog post about it, all the podcasts are talking about it, and you’ve probably seen a bunch of these videos popping up in your own Facebook news feed.… The post 4 Reasons NOT to Use Facebook Live for Your Business appeared first on Jenn's Trends.

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3 Tips for Creating a Snapchat Sponsored Lens

Ignite Social Media

Ever since Snapchat Lenses rolled out last September, the selfies seem to be endless. Snapchat has been skyrocketing towards success, but lenses now provide a different type of entertainment that appeals to the networks audience of over 100 million daily active users. This newer feature not only appeals to consumers, but has opened the door for brands looking for new advertising opportunities.

Tips 101
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YouTube rolls out a built in chat feature on mobile!

Janet Fouts

YouTube is rolling out a messenger like feature called Native Sharing' Share videos and chat with your friends without leaving the mobile app.

Mobile 90
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Add Value to Your Relationships to Grow Influence

Convince & Convert

Speedboats Are Better Than Yachts. Speedboats are more fun, right? Well, they are certainly more agile, just like Jeff Barrett. Jeff dives deep and bares it all as he delves into the impatience that drove him to become an entrepreneur, the growing role PR is developing in partnership with influencer marketing, and the long-term planning and approachability that has helped him maintain and grow relationships that can be leveraged effectively.

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Why influencer marketing is an essential part of brand marketing strategy

Socialmedia.biz

Photo Courtesy of Buzzoole. New strategy provides proven effectiveness in reaching target audiences & increasing engagement. T he days of classic marketing strategies are far behind us. While big companies still choose to spend big bucks on commercial ads online, on TV, on billboards, and in magazines, this method is losing its efficacy. Consumers are bombarded by so many ads daily that they have learned to completely tune them out.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. We’ve used the Talkwalker social listening platform to dig deeper into the conversation and find some insights into how the Zika virus has been discussed online in the past six months.

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SEMRush Review: How to Beat Competitors in Search

Razor Social

Would you like to know what keywords your competitors are ranking for? Would you like a report on where you are ranking for your top keywords and if they are going up or down? Would you like to get an idea of how your traffic compares with your competitor? SEMRush provides this functionality and a lot more! It’s such a useful tool so I want to share with you what is possible.

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#109: Battle-Tested Tools to Rock Your Business

Amy Porterfield

Three questions for you before we start today: Do you want to grow your business? (Check!) Do you want to leverage more of your day to day? (Check!) Do you want to make your life–personally and professionally–easier? (Check!) Then you need the ultimate tools for your trade. And today I am in my cave of […]. The post #109: Battle-Tested Tools to Rock Your Business appeared first on Amy Porterfield | Online Marketing Expert.

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Instagram Has A New Look, But How You Use It Hasn’t Changed… Yet

The Social Media Hat

Social Media Instagram Has A New Look, But How You Use It Hasn’t Changed… Yet. The Internet's Visual Darling Gets A Complete Makeover. Any time Facebook releases a major change to the app. or even a tweak to the news feed. it's cause for major concern and hair-pulling-out for many. We all hate change, and changes to the things we use or do daily are felt most dear.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Choose a Blog Topic That’s Pre-Programmed for Success

ProBlogger

This is a guest contribution from Jason Gracia. As I write these words, dedicated men and women struggle to grow their blogs and they don’t have a clue as to the cause. Could it be effort? Could it be talent? Could it be that just one more course is needed? Could it be that I’m not good enough? Poisonous thoughts like these swirl with enough force to permanently shatter one’s confidence.

How To 30
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The Context of Images and Text

Mindjumpers

“People don’t read anymore. It’s a fact!” Oh, how many times this has been uttered in the digital sphere, with complete disregard for context. People read! It’s just that on social media, images and words are interconnected in a way we’ve only ever been used to seeing in comic books and graphic novels. As this infographic from One Spot explains, images are processed 60 times faster than words by the human brain.

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How Social Selling Will Dominate the Future of E-Commerce

Convince & Convert

You’ve seen the headlines: “Why Is Facebook Engagement Suddenly Dropping?”. “Twitter growth grinds to a halt”. “Instagram Engagement Slump Continues”. And my personal favorite: “This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank”. From its once vaunted status as every Internet marketer’s favorite golden goose, social media’s had a tough go of it recently.

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