Wed.Mar 28, 2012

Trending Sources

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective.

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

We all have had these moments. Suddenly, out of nowhere, the clouds of confusion part and you look at the world with new- found clarity. Of all places, my “moment” came today at my doctor’s office, while waiting nervously for the results of my annual mammogram.

Facebook Speaks Out Against Employers Asking for Passwords

Spin Sucks

I’m having a really hard time understanding some employers today. As I travel the country and spend time with business leaders, it’s very disturbing to me how many have firewalls installed that prevent their employees from using the social networks during business hours.

Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

The PR Industry Can’t Help Itself

Geoff Livingston

Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Filled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can’t help [.]. Rants Reality Agency attention Congress ethics klout marketing Obama pr PRSA salvageable Senate Social Media

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media.

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Clearly UnConfidential: A Conversation With Zoe Fox

Waxing UnLyrical

What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience?

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Rockyou fined and social media implications

Laurel Papworth

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts.

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Make sure your Facebook Page works for your business! As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. So what does that mean to you as a business?

Why social means leave your customer alone

Engaging Brand

You know what service or product you want.you just don't know which brand, price point or company you want to buy it from. In the past that confusion, that uncertainty made the shopping experience intense, as sales people tried to convince you that their was best, they got you to try it.knowing that it was a wonderful tool in influencing your decision.

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Make sure your Facebook Page works for your business! As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. So what does that mean to you as a business?

A World Gone Social

Learn how companies must adapt to survive.

From Hobby Blog to Business Blog: a Plan of Attack

ProBlogger

Many—perhaps most—blogs start life as hobby blogs. We have a special interest, and we want to share our passion with others, so we start a blog. But then somewhere along the line, a large proportion of bloggers decide they’d really like to make some money from their blogs. This is my story—I started blogging for fun, and liked it so much I set myself the goal of doing it for profit.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Dog texting texting dog

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Why social means leave your customer alone

Engaging Brand

You know what service or product you want.you just don't know which brand, price point or company you want to buy it from. In the past that confusion, that uncertainty made the shopping experience intense, as sales people tried to convince you that their was best, they got you to try it.knowing that it was a wonderful tool in influencing your decision.

Cartoon of the day

Jeff Esposito

Image GapingVoid. Cartoon of the Day Cartoon comic GapingVoid Hugh MacLeod

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.