Sat.Sep 10, 2011

How a Cardboard Box Pays Tribute to 9/11

Ari Herzog

Six days after my 26th birthday, and precisely 10 years ago tomorrow, Mom awoke me at 8:49 a.m. and suggested I turn on the TV. She said an airplane crashed into the World Trade Center. My ears perked. I turned down the prospect of sleeping to watch CNN.

12 Questions To Ask Before You Build An Online Community


“I don’t know if I should build an online community&#. I hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. A couple of over arching considerations: What are the marketing goals and how will building a community support them? Can your organization sustain an ongoing investment of time and money to build a community?

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Employees That Spend Too Much Time Online Are Stealing

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I t's called, "Time Theft," and it's becoming a bigger and bigger issue. There have been all kinds of shenanigans by lazy employees throughout the history of business (currently, I have the image of George Costanza napping under his desk from that infamous episode of Seinfeld ). The concept of "time theft" includes everything from having someone else punch a timecard on your behalf to falsifying your attendance. It's a huge issue.

How To Fail In Social Media

Small Business Mavericks

All Facebook has a blog post titled “5 Ways To Fail At Facebook.&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Here they are in a recap: Fail to understand your audience. Fail to use your imagination. Fail to track your marketing efforts. Fail to build relationships. Fail to hire social media experts. You might think that you can do social media yourself, but that could be a fatal mistake.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The future of cloud computing


This is a very interesting video of Marc Benioff, CEO of SalesForce and Google CEO Eric Schmidt keynoting DreamForce11, the Salesforce conference. They give us their take on the future of cloud computing, mobile, social, and technology.

Boost Your Blog #13: Bundle Your Posts as an Ebook


Continuing our discussion of things you should be doing right now to improve your blog , today’s tip—the final in this series—is: 13. Bundle your best posts as an ebook. This is a variation on the first post in this series, about creating a product , but for those of you feeling overwhelmed by the prospect of creating a new product from scratch it can be a good first product.

Six Links Worthy Of Your Attention #64

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Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

3 Reasons I’m Proud to Be an Amateur Blogger


This guest post is by Dan Meyers of Your Life, Their Life. You push the Submit button to introduce your next great thought to the world. Finally, this might be the one that pulls in some real traffic. Up until this point, the majority of your visits have come from you and your parents.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.