Sat.Sep 10, 2011

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Content Marketing As A Process: Three Rules Before Starting


Content marketing is defined as a marketing technique. However, it’s also a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROI

How a Cardboard Box Pays Tribute to 9/11

Ari Herzog

Six days after my 26th birthday, and precisely 10 years ago tomorrow, Mom awoke me at 8:49 a.m. and suggested I turn on the TV. She said an airplane crashed into the World Trade Center. My ears perked. I turned down the prospect of sleeping to watch CNN. I don’t need to tell you my eyes were glued to that TV the rest of the morning. I was addicted. Las Vegas, Phoenix, Sacramento, Boston.

12 Questions To Ask Before You Build An Online Community


“I don’t know if I should build an online community&#. I hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. A couple of over arching considerations: What are the marketing goals and how will building a community support them? Can your organization sustain an ongoing investment of time and money to build a community? Here are some more specific questions*: Are people genuinely interested in your organization? How will you keep people engaged ?

Employees That Spend Too Much Time Online Are Stealing

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I t's called, "Time Theft," and it's becoming a bigger and bigger issue. There have been all kinds of shenanigans by lazy employees throughout the history of business (currently, I have the image of George Costanza napping under his desk from that infamous episode of Seinfeld ). The concept of "time theft" includes everything from having someone else punch a timecard on your behalf to falsifying your attendance. It's a huge issue. It's a sad issue, but is this the same as when an employee is caught spending too much time online doing things that have nothing to do with work?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How do you define yourself?

Engaging Brand

It is strange how humans need a way of defining themselves. History has shown we have defined it by geography, nationality etc . The present shows a difference.the tangible ways of defining are disappearing and ideas, thoughts are arguably becoming the defining factor. But what strikes me is why? Why do we need to be defined by something else? . But. How do you define yourself?

The Single Most Important Success Factor of Inbound Marketing


Inbound marketing is a ‘hot’ topic among marketers, as are its good friends content marketing, social media marketing, blog marketing and search engine marketing. The rising attention for inbound marketing, basically and very simply put processes and tactics to “be found” among marketers has everything to do with the growing awareness that people are seeking [.].

Boost Your Blog #13: Bundle Your Posts as an Ebook


Continuing our discussion of things you should be doing right now to improve your blog , today’s tip—the final in this series—is: 13. Bundle your best posts as an ebook. This is a variation on the first post in this series, about creating a product , but for those of you feeling overwhelmed by the prospect of creating a new product from scratch it can be a good first product. In both cases, I added new content to the previously written content, and updated the existing materials. These 13 methods are just the beginning. I’m certain that there are a lot more ways to boost your blog.

The future of cloud computing


This is a very interesting video of Marc Benioff, CEO of SalesForce and Google CEO Eric Schmidt keynoting DreamForce11, the Salesforce conference. They give us their take on the future of cloud computing, mobile, social, and technology. It’s an hour long, so sit back with some coffee or lunch and enjoy

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Reasons I’m Proud to Be an Amateur Blogger


This guest post is by Dan Meyers of Your Life, Their Life. You push the Submit button to introduce your next great thought to the world. Finally, this might be the one that pulls in some real traffic. Up until this point, the majority of your visits have come from you and your parents. Amateur golfer (image is author's own). Your subscriber count remains the same. Here are the reasons why.

Six Links Worthy Of Your Attention #64

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Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Richard Feynman is always enlightening. In this piece - laced with his groovy patter and hip sensibilities -he reminds us that much of science is sloppy and built on bad findings of others. In an age of information obesity, a skeptic's diet is a good thing. As Feynman says in this commencement address, 'we really ought to look into theories that don't work, and science that isn't science'." " (Alistair for Hugh). " (Alistair for Mitch). amazon. bitcurrent.