Mon.Jun 13, 2011

Trending Sources

PR Firms Botch 95% of Social Media Campaigns?

Spin Sucks

I’m going to preface this blog post by saying I have not read Thank You Economy by Gary Vaynerchuk. I did read Crush It , but it was really difficult for me to get through because the writing is so poor.

9 Steps To A Same Day Passport

Jason Yormark

Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog. Especially when the information doesn’t quite exist.

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What does a latte have to do with a blue key?

Janet Fouts

For the price of a grande extra-foam half-caf non-fat hazelnut latte you could change lives. Really. Five bucks can help the UNHCR support refugees around the world. You think they get lattes in a refugee camp?

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Make Your Online Content Sharable! Best Plugins & Widgets (Free)


For an SMB, creating good, valuable content takes a lot of sweat, right? I know. So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content! Its social media marketing.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Every word matters


Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. A couple years ago I wrote a competitive response for internal use

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Insurance, intellectual property, and more social media concerns


We’re very pleased to announce our next SocialFish Think Tank webinar, presented by us SocialFish along with Leslie White , our awesome risk manager. This FREE webinar will take place on Wednesday June 29 at 2 pm ET. Insurance, intellectual property, and more social media concerns. Being responsible for social media at your association means knowing how to protect your association from big trouble in the future. Earn the trust of your colleagues by being smart about risk.

Revisiting The Online Marketing Suite


Here’s another great ?independent independent report from Joe Stanhope from Forrester Research. Do siloed measurement channels, disjointed customer experiences, and flawed attribution still remain problems in your organization today?

Why Every Marketer Should Run a P&L

Geoff Livingston

Image by MoneyBlogNewz. A profit and loss center (P&L) is the heart of business. Based on many online comments from communicators and marketers about the way businesses should work, it is clear they have never run a P&L.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

For Marketing Success – Fish Where the Fish Are!

The Social Media Incubator

Springtime in Minnesota means fishing’s season opener (the lakes have finally thawed!) Every year, fishermen discuss new strategies for how they are going to catch more fish than last year (or than their buddy is going to catch).


Myrland Marketing

Follow @NancyMyrland The last time you and I met, we talked about Part One of 2 Truths About Social Media. If you haven’t read it, I invite you to do so. Of course, there are more than 2 important points about Social Media, but we’ll deal with 2 of the most important in this series. [.].

Nonprofits, Tell Your Stories: Rob Wu of CauseVox

Waxing UnLyrical

I attended the Nonprofit 2.0

How to Market to People Not Like You

Convince & Convert

Sometimes business success isn’t about changing the message, but rather changing the market. That’s the premise of the new book How to Market to People Not Like You: “Know It or Blow It&# Rules for Reaching Diverse Customers (amazon link), written by my friend Kelly McDonald.

A World Gone Social

Learn how companies must adapt to survive.


Myrland Marketing

Follow @NancyMyrland Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization. The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter. One of the questions that came up during the hour-long discussion had to do with where Social Media [.].

Social Media Stats for the C-Suite

Proactive Report

47% of firms surveyed globally use social media to find new business, an increase of 7% from last year. Source Regus survey via The Street). China and India lead the pack: 65% of Chinese firms (vs. 44% last year) and 61% of Indian companies (vs.

Announcement: The Most Requested ViperChill Feature Yet

Viper Chill

I’ll be deleting this post in a day or two as I just want to make a quick announcement. There are over 1,000 customers now for Cloud Blogging and Cloud Living combined which – besides being awesome – is a huge challenge as a one man operation when it comes to offering support.

A Step Through The Looking Glass

Diva Marketing Blog

At its heart Diva Marketing is about stepping through the mirror to a different way of marketing. participating in conversations in social forums like blogs, Facebook, Twitter, etc. .

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3M Files Trademark and Anti-Cybersquatting Lawsuit Over Domain Names

Bill Hartzer

3M Corporation has filed a trademark infringement and anti-cybersquatting lawsuit over domain names that appear to be similar or confusingly similar to their own trademark. Case Number: 1:2011cv00627. Filed: June 10, 2011. Court: Virginia Eastern District Court. Office: Alexandria Office.

Blogging at Home? Fight Lethargy With a Solid Morning Routine


This guest post is by Chris Martucci of For those of you who work from home, lethargy can be your greatest adversary. It’s not always easy to get your head in the game when you’re sitting on your couch in your tighty-whities eating a bowl of Fruity Pebbles.

Measuring your social output

Jeff Esposito

This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. So where do you start?

Stop Looking for Your Blog’s Voice


This guest post is by Matthew Setter of Malt Blue. Recently I read a post by Jeff Goins on ProBlogger, called Finding Your Blog’s Unique Voice , which talked about having a distinct voice for your blog. Something that is uniquely you , original , and distinct. That post resonated loudly with me, because for some time I’ve been working to achieve that on my blog.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why the world needs your passion

Engaging Brand

Social media allows you to communicate on a one to one basis. Communication sounds so easy yet there are two aspects which I believe brands - both personal and consumer need to think about. You don't know what you have communicated until people explain what they understand by it - social media allows you to check that understanding.

SEO – Always worth revisiting the basics…

The Way of the Web

I’ve been offering SEO as a service to a growing number of clients for a while as both a standalone product, and also as part of everything I do in terms of content marketing and social media. Jumping into blogger outreach, social networking or blogging without a strategy which includes targetting relevant keywords and encouraging inbound links wastes quite a lot of the potential benefits and misses out on the chance for content, social media and SEO to amplify each other.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Big cat Bound and Gagged Cartoon


96 People I Follow on Twitter Today

Ari Herzog

There are many reasons why I follow people on Twitter. I constantly refine who I follow to achieve the right mix of people who tweet about communications, government, and media.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Are You Experiencing Information Overload?

Small Business Mavericks

Are you a small business owner trying to navigate the crazy World Wide Web and leverage it for your business, but you’re finding that there’s just too much information to sift through? Welcome to the club. It seems that there is a lot of information about online marketing for small businesses and it’s difficult to know just where to begin. Here’s the first rule: Don’t try to take it all in at once. You can’t possibly digest it all overnight.