Mon.May 06, 2019

Do lead forms actually work?

Sherrilynne Starkie

I recently ran a poll of my Facebook Group members about online forms. I asked: When is the last time you provided your email or phone number via lead forms to get a white paper, report, coupon or other asset? Half of respondents said they’d done so in the last six months. Sixteen per cent had done so in the last month. Only two respondents said it had been more than year since they’d filled out an online form or that they had never done so.

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9 Ways to Win at B2C Marketing on LinkedIn

Social Media Today

Looking to maximize your LinkedIn marketing performance? Check out these tips

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Home is Where the Office is: Creating a Work Environment Employees Will Love

The Realtime Report

Home is Where the Office is: Creating a Work Environment Employees Will Love. In 2018, the national turnover rate across all reported industries was 44.3%. This is a 5% increase since 2014. It will consequently cost most employers billions of dollars yearly as these raise continue to rise. One of the best things to do to make sure that the turnover rate doesn’t plague your company is to offer employees a positive work environment that they enjoy coming to on a daily basis.

Attribution Modeling vs Marketing Mix Modeling

Oktopost

Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. But these days, marketing, and especially digital marketing, has become highly focused on data, analytics, and determining the return on investment for initiatives launched under the marketing banner.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

It’s a significant outlay of money to gain a new customer so it’s often more beneficial to keep the ones you already have. The loyalty phase of the customer journey keeps your best customers coming back for more. They may also refer your brand to friends and family; an extremely efficient way to add new customers into the funnel. Paid social media is one way to give attention to this most-deserving audience to maintain what has become an important business relationship.

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How to Get (Real!) Followers on Social Media in 2019

Buffer Social

One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers , no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! We’ve dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond.

As Orwell's 1984 Turns 70 It Predicted Much Of Today's Surveillance Society

Forbes Social Media

As we rush towards an ever more Orwellian world of surveillance and censorship, perhaps we might all take the time to reread 1984 in order to better understand the world we are rushing towards

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Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

Pam Moore

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. How do you stand out from the crowd? How do you rise above the noise? Influencer Marketing – Breaking Through the Noise.

Tesla Spends Zero On Ads. Here's Where BMW, Toyota, Ford, and Porsche Spend Digital Ad Dollars

Forbes Social Media

Apparently, Facebook is popular mainly because it's old

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Urban Heat Islands Don't Explain Climate Change - Here's The Bigger Problem

Forbes Social Media

Yes, cities affect surface temperature. No, that changes nothing about climate warming. In fact, it creates a bigger concern

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Forget Generational Stereotypes, Baby Boomers Are Just As Addicted To Smart Phones

Forbes Social Media

The average American consumes more than 12 hours a day in smart phones, computers and televisions. Taking a toll on young adults and babies mental and physical health. But it was a surprise to learn that Baby Boomers are not much different, using phones the same amount and having the same effects

Is AI Data Driven, Algorithm Driven, or Process Driven?

Forbes Social Media

AI is thought to be only data-driven these days. Let's take a balanced look at AI over time and consider algorithms and process

Nuclear Medicine or Nuclear Weapons: The Digital Determinants of Health

Forbes Social Media

Platforms are changing the world. Are they making the world well

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Is The Technology Here To Censor Our Calls And Conversations?

Forbes Social Media

In the absence of technologies that could make such mass surveillance tractable we never even contemplated the ramifications of all-seeing omnipresent government monitoring. Now that society stands on the cusp of such tools becoming available, what might this future dystopia look like

Is Digital Age Propaganda Fundamentally Different From That Of Past Eras?

Forbes Social Media

If we truly hope to understand misinformation, disinformation, “fake news” and foreign influence, we must let go of the idea that they are somehow products of our modern world and look beyond the data that we have most easily at hand

Will Social Media's Active Algorithmic Moderation Lead To 1984?

Forbes Social Media

Algorithmic moderation might at first glance seem like the ultimate solution to all of the online world’s evils, but in reality we must ask whether it is merely the first step towards 1984

Digital Advertising 'NewFronts' 2019: Balancing TV's Legacy And Promise

Forbes Social Media

With a heavy if not exclusive focus on video offerings at the 2019 IAB NewFronts for advertisers, what I found most intriguing was how differently-situated presenters positioned themselves in drawing upon the best of video’s past while shaping its future

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Would Facebook's Move To The Edge Really Solve The Privacy Problem?

Forbes Social Media

Facebook’s move to the edge will create a useful public relations story for it but do little to constrain the ability of governments to repurpose its global surveillance empire to Orwellian ends

Purism Explains Why There Are Trackers In Librem One Chat

Forbes Social Media

Trackers in a chat service that is 'respectful of your digital rights and concerned about your privacy?' I reached out to Purism to find out what's happening with Librem One Chat