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3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. 10-Point Checklist for Irresistible Content (ebook).

eBook 78
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Publishing whitepapers/ebooks? News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. Creating engaging videos?

Analysis 105
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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Creating an infallible B2B demand generation strategy 1.

B2B 62
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What are Digital Assets and Why You Should Create them

Your Escape From 9 to 5

Images you create or take Blog posts Web pages Videos Audios An email list of contacts Domain names Presentations Digital documents including eBooks. There are also some digital assets that do not have a monitory value but have a sentimental value. Examples of Digital Assets. Why you Should Create Digital Assets?

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45 of the Best Social Media Analytics Tools

agora pulse

Get the ebook “SMART Goals for Social Media Strategy.” Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Social media channels. Awario, a social media analytics tool. Social media channels.

Analytics 179
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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Over the last month or so we really have gotten our content engine humming producing not only some great thought leadership, eBooks, blog posts etc which we use as social “objects&# but also we held (what I believe is) one of the largest Virtual events ever with On24. As you may know already, blogging is a quantity game. Tweet This!

B2B 206
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10 metrics to track influencer marketing success in 2024

Sprout Social

You can view metrics like positive sentiment and total engagement. It can also give you metrics based on your competitor’s activities. Sprout’s social listening tools help you visualize the share of voice data.

Metrics 100