I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong
Social Media Strategery
JUNE 22, 2011
You can’t commit halfway to Enterprise 2.0 – you can’t say, “well, we can afford the tools, but not the community managers or vice versa. Assume this is about collaboration, being social - Enterprise 2.0 isn’t about creating a Facebook behind the firewall or giving people a way to collaborate.
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